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What are Back links?

Back links are links that are directed towards our website. Back links are also Known as Inbound Links. The Number of Back links is an indication of the Popularity or Importance of the Website. Search Engine Especially Google will give More Credit to websites that have a good Number of quality Back links; Search engines who give importance to back links consider those websites with more back links with a particular keyword more relevant than others in their results pages for a Search Query.

When Search engines calculate the relevance of a site to a keywords, they consider the number of quality Inbound links to that website. Just Getting Back Link is not important, it is Quality of back link which is more Important.

If you've read anything about or studied Search Engine Optimization, you've come across the term "backlink" at least once. For those of you new to SEO, you may be wondering what a backlink is, and why they are important. Backlinks have become so important to the scope of Search Engine Optimization, that they have become some of the main building blocks to good SEO. In this article, we will explain to you what a backlink is, why they are important, and what you can do to help gain them while avoiding getting into trouble with the Search Engines.

What are "backlinks"? Backlinks are links that are directed towards your website. Also knows as Inbound links (IBL's). The number of backlinks is an indication of the popularity or importance of that website. Backlinks are important for SEO because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their results pages for a search query.

When search engines calculate the relevance of a site to a keyword, they consider the number of QUALITY inbound links to that site. So we should not be satisfied with merely getting inbound links, it is the quality of the inbound link that matters.
A search engine considers the content of the sites to determine the QUALITY of a link. When inbound links to your site come from other sites, and those sites have content related to your site, these inbound links are considered more relevant to your site. If inbound links are found on sites with unrelated content, they are considered less relevant. The higher the relevance of inbound links, the greater their quality.

For example, if a webmaster has a website about how to rescue orphaned kittens, and received a backlink from another website about kittens, then that would be more relevant in a search engine's assessment than say a link from a site about car racing. The more relevant the site is that is linking back to your website, the better the quality of the backlink.

Search engines want websites to have a level playing field, and look for natural links built slowly over time. While it is fairly easy to manipulate links on a web page to try to achieve a higher ranking, it is a lot harder to influence a search engine with external backlinks from other websites. This is also a reason why backlinks factor in so highly into a search engine's algorithm. Lately, however, a search engine's criteria for quality inbound links has gotten even tougher, thanks to unscrupulous webmasters trying to achieve these inbound links by deceptive or sneaky techniques, such as with hidden links, or automatically generated pages whose sole purpose is to provide inbound links to websites. These pages are called link farms, and they are not only disregarded by search engines, but linking to a link farm could get your site banned entirely.

Another reason to achieve quality backlinks is to entice visitors to come to your website. You can't build a website, and then expect that people will find your website without pointing the way. You will probably have to get the word out there about your site. One way webmasters got the word out used to be through reciprocal linking. Let's talk about reciprocal linking for a moment.

There is much discussion in these last few months about reciprocal linking. In the last Google update, reciprocal links were one of the targets of the search engine's latest filter. Many webmasters had agreed upon reciprocal link exchanges, in order to boost their site's rankings with the sheer number of inbound links. In a link exchange, one webmaster places a link on his website that points to another webmasters website, and vice versa. Many of these links were simply not relevant, and were just discounted. So while the irrelevant inbound link was ignored, the outbound links still got counted, diluting the relevancy score of many websites. This caused a great many websites to drop off the Google map.

We must be careful with our reciprocal links. There is a Google patent in the works that will deal with not only the popularity of the sites being linked to, but also how trustworthy a site is that you link to from your own website. This will mean that you could get into trouble with the search engine just for linking to a bad apple. We could begin preparing for this future change in the search engine algorithm by being choosier with which we exchange links right now. By choosing only relevant sites to link with, and sites that don't have tons of outbound links on a page, or sites that don't practice black-hat SEO techniques, we will have a better chance that our reciprocal links won't be discounted.

Many webmasters have more than one website. Sometimes these websites are related, sometimes they are not. You have to also be careful about interlinking multiple websites on the same IP. If you own seven related websites, then a link to each of those websites on a page could hurt you, as it may look like to a search engine that you are trying to do something fishy. Many webmasters have tried to manipulate backlinks in this way; and too many links to sites with the same IP address is referred to as backlink bombing.

One thing is certain: interlinking sites doesn't help you from a search engine standpoint. The only reason you may want to interlink your sites in the first place might be to provide your visitors with extra resources to visit. In this case, it would probably be okay to provide visitors with a link to another of your websites, but try to keep many instances of linking to the same IP address to a bare minimum. One or two links on a page here and there probably won't hurt you.

There are a few things to consider when beginning your backlink building campaign. It is helpful to keep track of your backlinks, to know which sites are linking back to you, and how the anchor text of the backlink incorporates keywords relating to your site. A tool to help you keep track of your backlinks is the Domain Stats Tool. This tool displays the backlinks of a domain in Google, Yahoo, and MSN. It will also tell you a few other details about your website, like your listings in the Open Directory, or DMOZ, from which Google regards backlinks highly important; Alexa traffic rank, and how many pages from your site that have been indexed, to name just a few.

Another tool to help you with your link building campaign is the Backlink Builder Tool. It is not enough just to have a large number of inbound links pointing to your site. Rather, you need to have a large number of QUALITY inbound links. This tool searches for websites that have a related theme to your website which are likely to add your link to their website. You specify a particular keyword or keyword phrase, and then the tool seeks out related sites for you. This helps to simplify your backlink building efforts by helping you create quality, relevant backlinks to your site, and making the job easier in the process.

There is another way to gain quality backlinks to your site, in addition to related site themes: anchor text. When a link incorporates a keyword into the text of the hyperlink, we call this quality anchor text. A link's anchor text may be one of the under-estimated resources a webmaster has. Instead of using words like "click here" which probably won't relate in any way to your website, using the words "Please visit our tips page for how to nurse an orphaned kitten" is a far better way to utilize a hyperlink. A good tool for helping you find your backlinks and what text is being used to link to your site is the Backlink Anchor Text Analysis Tool. If you find that your site is being linked to from another website, but the anchor text is not being utilized properly, you should request that the website change the anchor text to something incorporating relevant keywords. This will also help boost your quality backlinks score.

Building quality backlinks is extremely important to Search Engine Optimization, and because of their importance, it should be very high on your priority list in your SEO efforts. We hope you have a better understanding of why you need good quality inbound links to your site, and have a handle on a few helpful tools to gain those links.

Today, for people who wish to understand how to locate related sites and forums, the very first thing you must do is run a research for your preferred main keywords. Examine them, once the results are returned and seek out websites that have forums and weblogs that you are probably capable to publish in. Try performing a research with you main key word again just this period butt website to the expression, or forum because the case may be, when the outcomes which are returned don't contain any sites or forums. With the amount of forums and sites available nevertheless, it's extremely improbable that there will never be any related blogs or forums came back with the expression.

It could be a tiresome job to attempt, but the benefits are so excellent in the amount of 1 long ago links that you'll discover making it more than really worth the time and effort included. There are some items you need to think about when find related sites and forums. First of all, is to be thoughtful when you're in someone else's "house". Follow these suggestions and you'll be good:

When you discover forums and sites which will permit you to take advantage of sig outlines, and remarks, be respectful. Don't leap inside attempting to make a deal and persuade folks that the website is the next greatest thing to gold. When you leap in on the dialogue or a post, newsgroup owners inspire you to do this. Just maintain your posts related, and useful. Like it's a sales message don't make your post sound. Provide a useful reaction and function your link in to it without obvious marketing.

Keep in mind that the intention of publishing isn't to create revenue immediately. They're to grab yourself someone method back-links for your website. Should you catch some guests and create a purchase on the way, that's awesome, however it's not the main function with this workout.

Follow the forum guidelines. You are just reach get it erased, if you post the same thing in multiple forums on in multiple opinions within the same website and yourself banned. The outcome is that you've lost your time.

Request the website operator, should you have any question about what's right or incorrect when publishing on related sites and forums!

Today, after you've adopted that procedure for the main keywords, do a similar thing with ASSOCIATED keywords. Make certain that you maintain a summary of the domains that enable you to achieve this. This way you know where to come back to. Select another subject, when you get back for another visit, and to ensure that you aren't composing the same again edit your reply. If you are creating a hyperlink, don't place "click here", use your anchor text!

Strategies for Building Quality Backlinks
1. Register for an account with and take advantage of it everytime you are commenting with a CommentLuv enabled site.

2. If you already activated your account with CommentLuv, search in Google sites of the same topic as yours for you to post a comment. Just type in Google "your keyword phrase" commentluv and click search. Google will give you results of CommentLuv enabled sites having a topic the same as yours.

3. In posting a comment with the site, you can see ten of your latest posts in your blog that you can choose from to leave on with your comment. The post you choose links back to your blog.

TIP: This can bring you targeted traffic with the proper use of it. Try to choose one from your ten blog posts to leave along with your comment and make sure that this post is very much related to the one that you are commenting with. With this, you are giving the visitor another source of information about the topic and that point to your site.

Building Quality Backlinks Posting in Popular and Active Forums

It will be valuable if you can have backlinks from Popular and Active Forums. Many forums today offers DoFollow links via signatures of signed up users. Just join with some of them and you are ensured of a quality backlinks. What you do is that, whenever you know the answer to a question that other forum members asked it is advised to simply answer it. With your signatures in every post and the link to your website, you can definitely have quality backlinks pointing to your website. It is the most simplest and a common way compared with article writing. Postings can be short that does not require much effort. For Squids, it is a must to join SquidU.
Building Quality Backlinks Using Web 2.0 Sites

This is a way of building quality backlinks if you are targeting traffic for a more competitive keyword. If you find that your site is not ranking where you want it to be and that you just need more links then try using this one. Now, you might ask what web 2.0 sites are. Web 2.0 sites are sites where a user will generate the content for the overall site. It is a site where you can also interact with the other users of the site through the comment boxes of your page. A good example of these web 2.0 sites is the one where you are now (Squidoo) and the page you are looking at is a Squidoo lens. You can interact with me now through my guestbook below and I have the ability to change the content.

Why we should use web 2.0 sites for building quality backlinks? Web 2.0 sites like Squidoo is generally an authority site. Google just loved Squidoo and other web 2.0 sites and when you put your content on these trusted sites, you will get a piece of this extra trust from the search engines. And for the most sweetest part, these sites are FREE to use.
Building Quality Backlinks by Guest Posting

Another popular and effective way of creating quality backlinks to your site is by way of guest posting. There are many kinds and types of links that one can create to build reputation for your blog. Publishing quality and genuine articles with an anchor text within relative content to established and reputable websites or blogs that accepts guest posting is considered links of good quality. With a proper use of an anchor text and the author resource box pointing to your blog will give you free traffic that you cannot imagine. The biggest advantage you can have in guest posting is that you can always do it as much as you wanted; the only limit is your ability to create content rich articles. With this, if you are good at guest posting then you are building a quality backlinks to your blog and traffic to your blog.

The Best Backlink Strategies for SEO
Backlink SEO strategies can be instrumental to the success of any given website or blog. A backlink is a clickable item on-page that represents a URL link off-page. Simply put, if the reader clicks on the backlink, he or she will be directed to the page where the link points to. The importance to websites of such links lie in their ability to direct a reader on a particular page to view content found in another page. This has the overall effect of making articles actively-found and read by users who might be interested in them. Without active measures to become reader visible, the only way readers might find them would be if they stumble upon the article when browsing the internet. Good backlinks are ones well-optimized that they help the website containing the link to move up search engine rankings. Such links are the meat and potatoes of marketing online.

The power of backlinks can only be realized if the individual knows how to apply them correctly. The wrong backlink can harm a website instead of enhancing it. To determine which ones are desirable for SEO purposes, will be outlined in the following basics.

There are two ways to influence the attribute of a backlink. These are by using either the do-follow or no-follow coding to write the link. The do-follow link is useful to SEO because it allows a website to vote for another, by placing its own links on the content of the voted website. Voting is the process of linking to a website, an action that search engines consider in calculating a page ranking. The more backlinks a website has, the more votes it has, and the higher its page rank will be. The no-follow coding, on the other hand, prevents other sites to place their backlinks on the page where the no-follow link is located. This is originally a safety measure against spam links. However, studies on the behavior of search engine algorithms have shown that no-follow links can be used to manipulate page rank.

A user can view if a link has the do-follow or no-follow attribute by using tools in many web-based applications that are specifically designed to do this.

Inbound links are preferred to exchange links. Again, the reason for this has something to do with calculating page rank votes. In a nutshell, an inbound link is desirable because it serves to score a vote for the site while an exchange link is reciprocal in nature. This meant that the two reciprocating websites vote for one another, so little in the way of scoring is gained. Exchange links can still be useful, though, since they can at least direct traffic to a website.

The backlink itself should be founded on anchor text and should not appear visible on the page content, since this will clutter the article’s content layout. The reader will still see the anchor text, which is highlighted to denote the presence of the backlink. Surrounding text can serve as a description of what the anchor text is hyperlinked with. This is easily done using the more popular word processing applications available today.
To further enhance search engine visibility, a tactic that involves making the anchor text as the article keyword is useful. This is the reason why a link should be anchored on meaningful text instead of generic terms saying it contains a link to somewhere else.

Carefully Choose Your Backlinks

In selecting websites to exchange links with, avoid so-called link farms at all costs. Linking with these sites will open the gate for spam and other irrelevant backlinks to eventually find their way into your web page. In addition, some of them even charge sites to link with them. Since search engines are intolerant of websites that spam content of any kind, these farms basically fall under that category. Being linked with one is bad news if the search engines will perceive your website as a spammer as well, and chances are it will get your site blacklisted.

Web pages that boast impressive Google PageRank are the best choices for backlinks. This rating system of Google employs a scale of 1 to 10, with 10 being the highest rank. The search engine rank sites according to its perception of the website in terms of importance and popularity. Although only a few actually receive the rank of 10, this should not prevent a user from adding a backlink to a lower-ranked or even to unranked pages. A good rule of thumb is to use websites with the ranking of 5 as benchmark when choosing backlinks.

Employ variety in selection of websites to link with. Diversify. Do not limit backlinks to one particular type of website, but rather add them to different ones such social bookmarking websites, forums and blog sites. These are all good link choices. Having a backlink to a web page that sports interesting articles is even better, as linking with highly-ranked websites that contain similar content with yours.

Ways to Get Quality Backlinks

Backlinks are extremely useful in helping direct web traffic to a target web location. Well-placed backlinks are appreciated by readers because they make the process of looking for information much easier. Therefore, correct placement and structure are very important.

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