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Submitting your site to a directory means it "usually" is reviewed by a human for relevance and quality then categorized based on the sites content. One of the benefits from a users point of view is that because of this human intervention, they will almost certainly receive relevant listings to their search query. Your benefit as a Webmaster is for the same reason, when someone clicks through from a directory to your site you can be certain (if categorized properly in the database) that your site contains information that person is looking for. 

Links from directories also help search engine bots crawl your websites more often. Directories also offer one way links which is related to your websites and help search engines categorize your websites in their index.

Directory submission refers to the process of adding your website to a web directory. The directory submission process involves submitting your website URL along with other details of your website to the most appropriate category.

In the SEO world, directory submission is the basic step taken by marketers to improve link popularity of a website. This can be done by the webmaster himself or he can outsource it to somebody who is good at this.

The charges for doing directory submission for a website URL mainly depends on the number of directories. Some of the directories can be paid and some others can be free. Based on these calculations the internet marketing guys will charge you.

But why do people spend so much money to get listed in such directories? There are plenty of reasons to explain that.
Impact of Directory Submission on Search Engine Rankings

Having many links to your website on the web is like sign boards on the road. The more the links means more are the chances that the search bot or humans will stumble upon your site.

Links to your website on the web serves as the traveling path to your website. Directory submission is a way to create such links to make your presence felt through out the web.

Submitting links to directories serve as the directions for the search engine spiders. The more frequently they see a link the more the chances of getting to your site. The more the number of times a search engine visits your site from external references the more the ranking they will give, considering your website is very important.

You can also target specific keywords or key phrases using directory submissions. Use the important keywords/key phrases as titles for your directory submissions.

That will fetch you a better ranking and therefore a better traffic figures. What could be more beneficial than that if you own a business website?
Directory Submissions and SEO

The SEO folks or the people who do Search Engine Optimization treat directory submission as a starting step to off page optimization of a website. In simple words, they increase the visibility of a website.

Links are considered as references to the website. Higher the number of references, the better will be the priority given to the website by the search engines. Naturally, generating such huge number of back links is not an easy task.

But you can easily achieve the same with link building. Directory submissions are the most affordable form of link building. That is the reason why SEOs prefer it as an easy way to create back links. SEOs prefer directory submission as quick and cost effective way to get the new sites noticed by search engines. And thus get indexed in the search database faster.
What to look for in a Directory Submission Service?

The SEO folks usually outsource the directory submission part. Be a SEO specialist or a webmaster you need to be sure of the quality of directory submission service.

Submission Timings – The directory submission shouldn’t happen in a single day; unless it is for an established website. For newer sites that are less than one year old, it is recommended to submit slowly. A good directory submission service should provide you an option to submit slowly for best results.

SEO Friendliness – Do make sure that the directories to which your sites are submitted are SEO friendly ones. The listed directories have to be working and should not have any broken links. The better it will be if they are old and have good rankings.

Quality vs. Quantity- Right now the web is flooded with directories that have never approved a single listing in years. Make sure you submission service is providing a tracking service so that you can see how many of the submitted listings are actually getting approved. A good submission service does not submit to thousands of directories, as they know only few of directories on the web are actually approving. If a company is claiming large number of approvals, they you can be sure that the directories used are their own network of directories; created just for the submission service.

Manual vs. Automated – Directory submission should be a manual process. You should not go for automated submissions, as they will simply submit your websites to their own network of poor directories. More than that, it may even harm you as adding to bad neighbourhoods could do the worst to you website.

Directory Submission isn’t an easy piece of cake. Many hours of labour and proper planning has to be there for the desired results. So always go for the well-reputed folks than beginners or you will loose even what you have now.

Importance of Directory Submission and the Value of Varied Titles
The major reason a website is built is to have it seen by the world, by customers, friends or family. The easy part is choosing a domain name, finding a place to host your website and in some cases writing the information you want to be seen by all. However, just because you have a website does not mean your website will even be found except by persons that you give the exact address. This is because it takes a lot of work to get your website in the major search engines. Oh, don't get me wrong, you will have a listing in Yahoo, Google, and a few more but more than likely you will not find your website if you search through the search engines using words other than the address at least not in the first few pages. You will probably find your website back past page 10.

Links to your website play a very important role with many of the search engines thus obtaining inbound links is a major part in the process of getting your website seen by the multiples. You can spend hours of your day trying to find quality website that you would like to display a link to your website, you can also pay others to place a link to your website on theirs, however, both of these ways are very time consuming and you still may not get the "back links" that you deserve. The easiest and best way to receive inbound links or back links to your website is through directory submissions.

Directories a few years back was the favorite for many people when searching for certain types of services, stores, and websites, however, today search engines have taken over this area. This certainly does not mean that directories are a thing of the past. Search engines love directories. Of course, you cannot depend on traffic from the directories but you can depend on search engines picking up your link that was found in the various directories. This will improve your rankings among the search engines since you will have more inbound links to your website.

How To Do Directory Submission
Do you want to learn how to do directory submission to improve your website’s ranking? Don’t worry, directory submission is a very simple process. Anyone can easily do directory submission without any problem or difficulty. You will also be able to find a lot of information online on how to do directory submission effectively. Carefully review all the information you find online and choose reliable sources to learn how to do directory submission.

Every webmaster that is serious about building links for their website and get top rankings should learn how to do directory submission as directory submission will give you the best links for your website. If you are not sure how to do directory submission because you don’t have time to do the submissions, you can look for a reliable company to do directory submission for your website.

Hiring a directory submission company is the easiest way of getting fast links. You will not have to go through the tedious process of finding the best directories on the web, writing submission titles, submission descriptions, filling the details in several directories and so on and so forth. You can leave all these hassles to your directory submission company, sit back and relax as they created links for your website.

There are many companies on the web that promote themselves as the top directory submission companies but they do not offer search engine friendly directory submission service. You will have to carefully choose your directory submission company.

If you have the required time and know how to do directory submission, you can make the submissions yourself. You will have to however select highly reputed directories to make your submissions. Directories with poor reputation can affect your website’s reputation. Learn how to do directory submission and improve your website’s ranking.

                                                    Directory Submission Guidelines
Title & Description:

    The title & description should be meaningful and not just contain a list of keywords.
    The title shouldn’t be too lengthy (anywhere between 20 to 50 characters is usually fine).
    Do Not Capitalize Each Word.
    Avoid repetition of keywords.

URL & Domain:
    Do not submit parked domains and domains that have no content
    Do not submit domains that redirect to another site.
    We do not accept domains hosted on free hosting services or domains that are not registered.

Site content:
    Never submit a site that is under construction or is about to launch. Make sure your site is fully operational before you have it submitted.
    Do not submit sites that have no content.
    We don’t accept sites having just one page. It is preferable for your site to have a few pages.
    Your site should have a substantial amount of content and not be full of affiliate links or contain just ads all over. Do not submit sites which promote illegal activity.

    If your website is not accepted, your submission fee will be refunded in full.

                           Top Directory Submissions
 1.  Open Directory Submit url
2.     Web World Bulk Submission
3.     So Much  Add site
4.     Amfibi Web Search Submit url
5.     A1 Web Directory Submit

6.     Scoobe Biz Submit site
7.     Info Listings Directory

8.     Illumirate  Directory

9.     SurfSafely Add

10.     Ranking Website Directory

11.     Directory Storm submit your link

12.     Submit Biz Add your Web
13.     Kiwi Dir Submit a link
14.     Mavica Net Add

15.     Link Centre Add url

16.     Yahoo Directory

17.     Dmoz


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