google93407e1317119c0c.html SEO | SEO ONPAGE | HOW TO DO SEO | WHAT IS SEO Read more: http://allbloggingtips.com/2012/02/05/new-cool-social-icons-with-hover-effect-widget-v2/#ixzz2VM45GHXT Example: My title page contents
 
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SEO QUESTIONS AND ANSWERS | FAQ IN SEO | SEO QUESTIONS | SEO HOW TO DO IT



SEO QUESTIONS AND ANSWERS | FAQ IN SEO | SEO QUESTIONS | SEO HOW TO DO IT


WHAT is SEO?
SEO = Search Engine Optimization, ie getting your site ranked higher so more people show up at your doorstep.
 In theory we’re interested in all search engines. In practice SEO = Google.

What is Search Engines?
Search Engines are very critical key element useful to find out specific and relevant information through huge extent of World Wide Web. Some major commonly used search engine:
 Google, Yahoo, Bing

Tell me something about Google:
Google is the world’s largest and renowned search engine incorporating about 66.8% of market share. It was introduced in 1998 by students of Stanford University students Sergey Brin and Larry Page. The unique algorithmic ranking system is considered as its key of success. Apart of Google Mail services there are various worthy and useful tools are being offered absolutely free which include Blogger, Feedburner, YouTube, Google Plus, Adsense, Webmaster Tools, Adword, Analytics and many more.
Explain distinct types of SEO practice?
Primarily two types of SEO are being sporting in practice – Off-Page SEO and On-Page SEO.

Off-Page SEO is the method of earning backlinks from other websites in order to enhance the ranking of the site. This method include various method of SEO including Blog posting, forum, article submission, Press release submission, classified and miscellaneous.

On-Page SEO is the process of optimizing a website which includes on-site work such as writing content, title, description, Alt tag, Meta tags as well as ensuring web-page’s code and design which can be indexed and crawled by search engines properly.
   
Why do I need SEO services?
 SEO services help your site rank better in the search engines. Better rankings drives more traffic to your site, creating the ability for better exposure and revenue streams.

What's the difference between SEO and SEM?
While some people use SEO and SEM interchangeably, SEO (search engine optimization) is actually a part of SEM (search engine marketing).

SEO refers to the process of using on and off page factors (typically free) to get your web pages ranked for your chosen keywords in order to get more search engine traffic to your sites. SEM takes it a step farther to include using paid search engine listings and paid inclusion to get more traffic to your websites.
What are the different techniques used in Offpage SEO?
There are lots of techniques used in Offpage SEO work. Major Techniques are:

    Directory Submission
    Social Bookmarking
    Blog Post
    Article Post
    Press Release Submission
    Forum Posting
    Yahoo Answer
    Blog Comment
    Deep link Directory Submission

Define blog, article & press release?
A blog is referred as an information or discussion published on website or World Wide Web incorporating distinct entries called as posts. Basically, the blog is referred as everything thing where you can include others too. It is more individual in contrast to article and press release. It is also considered as very personal in subject to both style and comprised ideas and information and can be written in the way just like you may talk to your readers. It is also called Web diary or Online Diary.

How do backlinks affect my rankings?
Backlinks help improve your rankings. Search engines see backlinks as positive ‘votes’ for your site. Search engines highly associate your site’s backlinks with your site’s ability to satiate a browsers search wishes.

How many backlinks do I need?
There is no fixed, ‘golden’ number of backlinks. Ideally you want to acquire backlinks from reputable sites in an ongoing fashion.

What is the best way to determine my online marketing budget?
Determine your potential return on investment. Online marketing tactics help bring more traffic and business to your site, raising your revenue. There is always a need for online marketing; yet, be sure your provider is presenting you with quantifiable results.

What are the best ways to optimize my site?
Search engine optimization involves a high number of tactics, which all help to optimize your site. A combination of online marketing and search engine optimization is a good way to achieve great optimization. Unlike, short-term advertising, search engine optimization presents tenacious results.

What are Meta tags?
Meta tags appear in search results as well as on your site’s pages. Meta tags help optimize your site regarding the search engines. Also, meta tags help browsers understand what your site’s pages are about in regards to satisfying their search needs.

Difference between keyword & keyword phrase?
The keyword term is basically concerned with a one-word term, on the other hand a keyword phrase considered as employment of two or more word-combinations. Therefore, it is very confounded to get high ranking in account of one-word keyword term until the one-word keyword has little online competition. Therefore, this practice is not encouraged to employ. In order to drive more traffic and top ranking in SERP it is recommended to employ keyword phrase.

What do you know about Black Hat SEO?
In order to attain High Ranking in search engine result page, websites go for various methods and techniques which are characterized by two categories.

The method which are implemented and acceptable according to search engine guidelines are White Hat SEO, on the other hand, the method which are less acceptable or instructed to avoid in search engine guidelines are “Black Hat SEO”.

How does Google view my site?
Google crawls each site often and sporadically using ‘spider bots.’ The bots read your pages and help Google catalog your site and its associated pages.

What is Google Webmaster Tools?
Google Webmaster Tools is a no-charge web service by Google for webmasters. It allows webmasters to check indexing status and optimize their websites. It has tools that let the webmasters submit and check sitemaps, generate and check robots.txt files, list internal and external pages linking to the site, view statistics related to how Google crawls the site, and more.

What’s an XML sitemap?
An XML sitemap is a list of pages of a web site accessible to crawlers or users. It lists the pages on a web site, typically organized in hierarchical fashion. This helps visitors and search engine bots find pages on the site.

What is a robots.txt file?
A robots.txt file on a website will function as a request that specified robots ignore specified files or directories in their search. This might be, for example, out of a preference for privacy from search engine results, or the belief that the content of the selected directories might be misleading or irrelevant to the categorization of the site as a whole, or out of a desire that an application only operate on certain data.

What is 301 redirect?
A 301 redirect tells search engine spiders that a page of content has permanently been moved to another location. This ensures that there are no ‘dead’ or non-working, active links on a page within your site.

What is Page Rank and is it important?
Page Rank is a way for search engines to ‘grade’ a site and its associated pages. No one is completely certain as to the ‘exact’ science of how page rank is formulated, but it is understood that a number of elements such as age, number of backlinks, and amount of content, are used to formulate it.

What is spider?
Spider also called as bot, crawler or robot is a set of computer program that browses World Wide Web in methodical and orderly fashion as well automatically scan the web-page and website for updated content and download a copy to its data center to index.

What is Google Analytics?
Google Analytics help you analyze visitor behavior in regards to your site. Analytics tools can tell you how many visitors you had each day, what pages they crawled, how long they were on each page, etc. Google Analytics is an invaluable tool in helping to augment your site’s ability to attract browsers.

How long does it normally take to see SEO Results?
Many sites usually engage in an SEO program for at least six months in order to achieve good results, yet ‘desired results’ will vary with each client. Patience is one of the best aids to an SEO campaign. It may be best to understand that SEO tactics are ‘working’ all the time to achieve your desired results; and, once your SEO results are achieved, they are long lasting.

Define Page Rank:
 PageRank is a set of algorithm for link analysis named after Larry Page and employed by Google search engine towards defining a numerical value from 1 to 10 to each component of hyperlinked documents like world wide web. The value accepts only round figure that means decimal are not allowed. Page rank is calculated by their inbound links.

Establish a difference between PR & SERP.
PR is Page Rank which is defined by quality inbound links from other website or web-pages to a web page or website as well as say the importance of that site.

SERP stands for Search Engine Result Page is the placement of the website or web-page which is returned by search engine after a search query or attribute. 

 What is Cache?
Cache is the process performed by search engine crawler at a regular interval of time. It used to scan and take snapshot of each page over world wide web as well as store as a backup copy. Almost every search engine result page incorporates a cached link for every site. However, clicking over cached link show you the last Google cached version of that specific page rather than of current version. Also, you can directly prefix “cache:http://www.webgranth.com” with desired URL to view it cached version.

Define Alt tag?
 The alt attribute also called as alt tag are employed in XHTML and HTML documents in context of defining alternative text that is supposed to be rendered when the element can’t be rendered to which it is applied. One great feature of alt tag is that it is readable to ‘screen reader’ which is a software by means of which a blind person can hear this. In addition, it delivers alternative information for an image due to some specific reason a user can’t view it such as in case of slow connection and an error occurred in the src attribute.
For example, the HTML for this image will appear something like this:

<img alt=”you can define alt tag just below the input box of image title while uploading or editing a image.” src=”<http://www.webgranth.com/wp-content/uploads/2012/07/Alt tag.jpg”>

What do you know about Adsense?
Adsense is a web program conducted by Google that enables publishers of content websites to cater text, rich media, image, video advertisements automatically which are relevant to content of website and audience. These advertisement are included, maintained and sorted by Google itself and earn money either by per-click or per-impression basis.

What's on-page SEO?
On-page SEO refers to the things you do on your own site to enhance it’s ranking in the search engines. This includes but is not limited to:

    Creating content around specific keywords.
    Formatting/designing your site so that the most important keywords are emphasized and appear near the top of the page.
    Including the chosen keywords in meta tags.
    Including the keywords in the navigation menu and other links.
    Using your keywords in other parts of your site, such as the title of the page, the file name, etc.
    Using related keywords on the site (see the question on LSI for more information).

What's off-page SEO?
Off page SEO refers to those things you do outside of your own web pages to enhance their rankings in the search engines.

This is a glorified way of saying, “get links” and did I mention, “more links”.

What’s the difference between organic SEO and Paid results?
When a browser conducts a search, they will be confronted by both organic results and paid results (those which are highlighted and usually placed on the very top or right-hand side of the page). It is the quest of every business to achieve first-page, organic-SEO results because they are long lasting and organic results are more respected by browsers.

What is keyword density and how does it help?
Keyword density refers to the ratio of particular keywords in your copy as compared to the rest of the copy. Having good keyword density improves the likelihood that both search engines and Web browsers will associate your site’s content with your chosen keywords.

Why do I need to write copy for my web site?
Content is king when it comes to the Web. Remember that the Web’s purpose is to provide information to users; having fresh copy implemented regularly on your site is one of the top ways to achieve good rankings and to intrigue visitors to visit your site.

How can Social Media be used for SEO?
Social media presents opportunities to acquire backlinks to your site’s pages, articles, press releases, etc. Social media is a popular and ever-growing aspect of the Web. Engaging in social media works well to generate good publicity for your site while helping SEO initiatives as well.

Can you define Adword?An Adword is referred as the main advertising product of Google which is useful to make appear your ads on Google and its partner websites including Google Search. This Google’s product offer PPC (Pay Per Click) advertising which is a primary module and incorporate a sub module CPC (Cost Per Click) where we bid that rate that will be charged only when the users click your advertisement. One another sub module is CPM (Cost Per Thousand Impression) advertising where advertiser pay for a thousand impression on flat rate to publisher. In addition it also includes website targeted advertising of banner, text and rich-media ads. Moreover, the ad will appear especially to those people who are already looking for such type of product you are offering as well as offer to choose particular sites with geographical area to show your ads.

What is PPC?
PPC is the abbreviated form of Pay Per Click and is a advertisement campaign conducted by Google. It is referred as a primary module with two sub module CPC (Cost-per-click) and CPM (Cost per thousand impression) through bidding and flat rate respectively. In CPC the advertiser would be only charged when the user click over their advert.

What are the aspects in SEO?The main aspect in SEO are divided in two class: SEO On-Page and SEO Off-Page.

SEO On-Page includes Meta tag, description, keywords optimization, site structure and analysis, etc.

SEO Off-Page aspect are Keyword Research, unique and quality content, link building through Blog Comments, Blog Posting, Article submission, Press Release, Classified posting, Forum posting.

What do you know about RSS?
RSS stands for Really Simple Syndication is useful to frequently publish all updated works including news headlines, blog entries etc. This RSS document also known as web feed, feed or channel that incorporate summarized text including metadata i.e. authorship and publishing dates etc.

However, RSS feeds make the publishers flexible by syndicating the content automatically. There is a standardized file format XML that lets the information to be published once which can be visible to several distinct programs. Also, this make readers more ease to get updates timely by allowing them to subscribe from their favorite sites.

How would you define Alexa?
 Alexa is a California based subsidiary company of Amazon.com which is widely known for its website and toolbar. This Alexa toolbar congregate browsing behavior data and send it to website, where the data is analyzed and stored and create report for company’s web traffic. Also, Alexa provides data concerned to traffic, global ranking and other additional information for a websites.

How can you achieve Google Page Rank?
Generally, Google Page Rank is based on inbound links, therefore, more backlinks you congregate more your page rank will be. Also, it is influenced by rank of page which is linked to you. One other thing to consider is that older your website will be, it will be more favorable and trusted to Google. Google reward those websites who incorporates lots of pages, tons of incoming link and also healthy quantity of internal links to another pages within the site. In respect of SEO projects, relatively it is not so significant but delivers a picture about work to perform towards earning inbound links.
Why the Title Tag in Website is valuable?

Ans: In our SEO efforts Title Tags are very earnest. It is highly recommended to include a Unique Title that exactly says about the contents sits in that page. It is valuable because this is thing which appears in the search engine result section and tells the user & search engine, what is about this page.
 

Why does my company need Reputation Management? 
Having an online business means you are open all the time. Competition can be fierce in many industries. Reputation management helps your business build and maintain a ‘good’ name within your industry and with customers.

What is a Landing Page?
A landing page puts your customers close to the final sale. A good landing page offers intriguing copy an opportunity for your visitors to make a purchase or desired conversion depending on the desired end result of your site’s existence.

Still have Search Engine Optimization Questions? Click below to chat with one of our experienced representatives. They will be happy assist in getting you the additional SEO answers you need.


    What is the Difference Between Google Panda and Penguin Update?
    Panda Update - This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful.

    Penguin Update - This Update was designed to remove/down the websites from index which were doing much more that white hat optimization like creating too many low quality backlinks, use of aggressive exact match anchor text, overuse of exact match domains, blog spam and low quality article marketing, keyword stuffing etc...

    What is topic modeling?
Topic Modeling is a technique used by search engines to clearly analyse and identify the large volume of text on a webpage. Read more about topic modeling here: http://www.tdktech.com/topic-modeling

    What is Pagination in SEO?
 Pagination is the practice of dividing a piece of content into different pages while at the same time allowing Google to better understand the important pages to be indexed. Read the Google's advice on using the pagination.

    What are rich snippets?
 Rich Snippets are the combination of structured data displayed in Google search results for better relevancy to the user and more data at a glance. Rich snippets are shown after google identifies any microformats (http://microformats.org/) structured tags embedded in your webpage coding, on sept 20th, 2012, Google also launched the new Rich Snippets testing tool and named it the structured data testing tool

    What are URL parameters?
URL parameters are the values/attributes passed in the URL of a webpage to fetch any data from the database or to alter the order/structure of data displayed on the webpage, This is an important thing to consider while doing SEO for websites which uses URL parameters, especially e-commerce sites because these many times creates the duplicacy of content, you can handle this duplicacy using the rel canonical attribute and the Google webmaster tools, read more about configuring URL parameters in Webmaster Tools.

    What is A/B testing and Multivariate Testing?
A/B testing is the testing of a webpage by creating its two different versions and redirecting some of the users to variation version from the original URL to know which version is more effective, multivariate testing is done using the software programs to dynamically insert/alter the components on a webpage and record the user interaction/behavior with all the combinations and identify the most effective combination. Google recommends using 302 temporary redirect while running the A/B testing in your website.

    How to decrease the bounce rate of a webpage?
 Using strong Call to Action within the text of the webpage (Known as contextual CTA), alongside with the content, improving design of the page, adding links to the related content, increase the speed of webpage loading, designing easy and user friendly navigation and overall creating a responsive design.

    Why we use noodp in meta robot tag?
To block the open directory project description from displaying in the search results, applies only to websites which are listed in ODP, i.e. dmoz.org.

What is Site Map and distinguish between HTML sitemap and XML sitemap?
 A sitemap incorporates list of web-pages which is accessible to users or crawlers. It might be a document in any form employed as a tool for planning either a web page or web design that enables them to appear on a website as well as typically placed in a hierarchical style. This helps search engine bots and users to find out the pages on a website. The site map renders our website more search engine friendly as well enhances the probability for frequent indexing.

HTML sitemap can be incorporated directly in a web page for user’s flexibility and can be implemented through proper design. On the other hand, XML sitemap is useful only for search engine crawlers or spiders and doesn’t visible to users. It sits in the root of website.


What’s the significance of Robots.txt file in a website?
Robots.txt file is considered as a convention useful to prevent cooperating web robots and web crawlers from accessing all or part of a website or its content for which we don’t want to be crawled and indexed but publicly viewable. It is also employed by search engines to archive and categorize website and to generate a rule of no follow regarding some particular areas of our websites.

What things are significant in organically ranking a website?
Basically there are various things that is being employed for organically ranking a website which can be classified in 3 distinct categories:

    Website content: It must be quality and unique content as well as most be well optimized and well structured.

    Website structure: This include TAGS, clear navigation, ensuring usability, validation of HTML errors and miscellaneous.

    Back-links: You can create a link for any where but prior to this it is obvious to ensure for relevant site and healthy link.

What steps would you follow to optimize a website?
These are following steps to be followed while optimizing a website:

    First of all we will interview webmaster or website owner to congregate relevant information, goals and website’s purpose.
    Performing keyword analysis and find out the best search volume keywords that should be incorporated into the website as well as individual pages of the website.
    Analyzing the content of website in order to ensure usage of content relevant keywords and phrases. This comprises titles, “alt” attributes and META tags (Meta Title, Meta description & Meta Keyword).
    Target & implementing keywords as H1, H2 & so on relevant to the site and its content.
    Analyzing website navigation.
    Ensuring the robots.txt file and sitemap existence as well as check their efficiency.

Can you establish a difference between SEM and SEO?SEO is a set of processes to get our website or pages appear in search engine result page. On the other hand SEM is search engine marketing being used in practice to purchase advertising space in search engine page result.

What strategies would you implement for backlinks?
 I would request for backlinks to competitors relevant website as well as provide reciprocal link if required. In addition, I would attempt to submit press release, article submission, blog submission and other aspects of off-page SEO to most relevant and quality sites.

 What do you think about social media in SEO strategy?
 Social networking websites are considered as social media which is very effective and robust for viral marketing. Viral marketing has been proved as very powerful resource, in the case if our content is unique, attractive and appealing. Some media Site:

    Facebook
    Twitter
    Linkedin
    Myspace
    Digg
    Youtube
    Myspace, etc.  

    What is meta refresh tag, should we use it?
 Meta refresh tag on a webpage send the user to another url after a specified period of time, typically in seconds. It is not recommended, rather use server side 301 redirect.

    What are breadcrumb?
Breadcrumb is a website navigation system that clearly states the structure of website to both the users and the search engines, in case, making search engines clearly identify the structure of website, the microformats tags for breadcrumbs should be embedded in the HTML.

    Is there a way we can tell Google that a particular webpage contains the Adult content?

 Yes, we can do it by adding one of these two meta tags to that webpage
        <meta name="rating" content="adult" /> OR
        <meta name="rating" content="RTA-5042-1996-1400-1577-RTA" />

    How Google treat links in PDF files?
Same as in the HTML pages, these passes the page rank, indexing signals and other data, it is not possible to nofollow the links in PDF files.

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