SEO LIFE CYCLE
1.SEARCH ENGINE FRIENDLINESS ANALYSIS
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
2. KEYWORD &SITE CONTENT ANALYSIS
Content analysis or textual analysis is a methodology in the social sciences for studying the content of communication. Earl Babbie defines it as "the study of recorded human communications, such as books,
websites, paintings and laws."
3.METATAG & SITE STRUCTURE ANALYSIS
a . Meta Tag & Description Analysis
Also important is the meta tag and descriptions. We have tremendous experience in developing the proper meta tags and descriptions.
Also important is the meta tag and descriptions. We have tremendous experience in developing the proper meta tags and descriptions.
b. Site Structure Analysis
Believe it or not, when optimizing your site for google, yahoo and bing, you are essentially following a series of rules set forth by these search engines. Our mission is to enable your site to be seen properly and in its full capacity. In order to do so, we need to follow the rules. This includes your robots.txt file, google base and yahoo shopping feed, dynamic sitemap, .xml sitemap, and identification of any additional issues through google webmaster tools.
Believe it or not, when optimizing your site for google, yahoo and bing, you are essentially following a series of rules set forth by these search engines. Our mission is to enable your site to be seen properly and in its full capacity. In order to do so, we need to follow the rules. This includes your robots.txt file, google base and yahoo shopping feed, dynamic sitemap, .xml sitemap, and identification of any additional issues through google webmaster tools.
4. SITEMAP OR XML CREATION
By placing a formatted xml file with site map on your webserver, you enable Search Engine crawlers (like Google) to find out what pages are present and which have recently changed, and to crawl your site accordingly.
5.SEARCH ENGINE SUBMISIONS
Search engine submission is how a web master submits a web site directly to a search engine. While Search Engine Submission is often seen as a way to promote a web site, it generally is not necessary because the major search engines like Google, Yahoo, and Bing use crawlers, bots, and spiders that eventually would find most web sites on the Internet all by themselves.
There are two basic reasons to submit a web site or web page to a search engine. The first reason would be to add an entirely new web site because the site operators would rather not wait for a search engine to discover them. The second reason is to have a web page or web site updated in the respective search engine.
LINK BUILDING&DIRECTORY SUBMISSIONS,WRITE BLOGS,ARTICLES:
Link building or web link developing includes the process of creating backlinks for your website. Backlink means link of a web page from other websites for a web page. Backlinks are very much beneficial for a website, higher the no. of backlinks, higher a website ranks in search engines.
Creating backlinks is a process that keeps on changing over a period of time. There are many approaches for link building which work well
1. Directory submission: There are many online directories which give you the option of submitting the link of your site relevant to a category among many categories. This drives traffic and also helps in creating backlinks for your website.
2. Social Bookmarking: In social bookmarking, you submit a web page of your website to let the viewers allow to view and bookmark your favorite web pages. Through social bookmarking you can build your presence in the online world and it is also helpful in promoting your business.
3. Article Submission: In this method, you post articles in article submission sites, through this method not only you get traffic to your site but also backlinks for your site.
4. Press Releases : Press release is another way of building links. You just need to search for good press release submission sites and submitting the press release on those sites. This is also helpful in creating links.
5. Blog Commenting : Commenting on blogs is also helpful in link building. Through commenting you can provide the link of your website so that if visitors find the website of their interest then you will get traffic and also backlinks.
WEBSITE ANALYTICS& COMPETITOR ANALYSIS:
1.Website Analytics: Service offering traffic measurement and interactive reporting for small and large sites, which includes visitor tracking, navigation analysis, traffic segmentation
2.Competitor Analysis: the process of identifying the performance and marketing strategy of competitive brands or products in the marketplace. In order to plan an effective marketing strategy, marketers need to know about the competitive environment and to find out all they can about competitors' products, prices, communication channels quality, and service so as to determine areas of competitive advantage and disadvantage.
Statistic Analysis
Statistical analysis gives you partial information from what you need to know. It gives you the details of the country of your visitors, number of times they clicked on to your site, how long they were on to your site, etc. But the problem is that you might be receiving number of hits per day, but they might be visiting your site only for a few seconds.
META Tag Setup
We have a tag that is created in order to give the keywords, description details and other related information to spiders. It is invisible, and can be seen only by viewing the source of the page.
Site content optimization
To have search engine visibility, you need to use keywords and phrases focusing your main targeted audience’s queries. You must ensure that these words frequently used in your page and is quite prominently seen. Too much of these used can appear to be a spam.
HTML code optimization (optional)
Use a clean HTML code using CSS tyles. They benefit you, by enabling you to place the styles in the external files thus reducing the size of the page and improving the update format by reducing file size and fast updation. Simply updating the external css style file would give you the changes all over the site.
Descriptive site map creation
A sitemap has all the links to all pages of the site. Navigation is simpler for you and the search engine to crawl, thus ensuring that all pages are found.
Search Engine submission (free search engines)
A term used for registration of the website with the search engines.
Link exchange page creation
Link exchange pages are for exchanging links between high quality websites. It is called as reciprocal link exchange page.
Link Popularity campaign
Number of incoming links or the outgoing links for your site from various sites and directories is known as link popularity. Directories can include Business directory, Web directory and links from sites with articles
Link popularity is achieved when you add links to various search engines, websites and directories. It is popularly known as link building. Greater the number of incoming or inbound links, greater the page rank and page popularity.
Campaign duration (Maintenance)
Many organizations feel that once their site has been optimized, then their work over the site optimization is complete, while actually there is much more. They do not realize that the search engines keep changing their algorithms at regular intervals, hence having tremendous impact over your site’s rank and position. You need to realize that a SEO campaign / maintenance is an ongoing process that needs to be monitored regularly to have a competitive edge and reach your targeted results using your specific keywords.
SEO Maintenance Service include:
Keyword monitoring
Web Statistics
Log Tracking
Website rank monitoring
Re-optimization of few keywords (optional)
Without these services, your site’s position can slowly get down in the search engine results. It continuously keeps you above your competitor, while they are continuously trying to push you down the various search results. This can happen very easily, or can also not happen at all.
Monitor search engine & directory submissions
Monitoring and Identifying added links whether back link is present or not. Deleting if it is not present.
Web ranking report
This report gives you complete details about your Google page rank. Google uses link popularity as one of the measure to decide on your page rank. Quality inbound links can enhance the page rank (PR > 3). Google also uses an algorithm called the PageRank to finalize on the page rank for the pages that match the search keyword.
Link Popularity Report
This report is considered as a valuable while dealing with the visibility of the web page in top search engines. Websites requires atleast one incoming links in order to be indexed by the some search engines, else they are sure to be left out without being indexed. This report gives you information of number of inbound links with top search engines, link partners and directories.
Keyword position report (SERP)
SERPs - Search Engine Results Positions for keywords are clearly known from this report. It measures the position of keywords in top search engines by using the rankings given to the web page by the search engines while optimizing.
Search Engine Optimization SEO Life Cycle
The Search Engine Optimisation industry is growing day by day all over the world. Different companies use different SEO techniques from spam to ethical Search Engine Optimisation. Here we are discussing the general ethical SEO life cycle, and SEO Bank are strictly using these standards and improving all the standards according to the changes of search engines.
As SEO has become an industry itself there has also bee an increase of processes involved in whole SEO from domain name to link building strategies. Here we are discussing the general SEO life cycle and working methodology of SEO Bank.
If you already have a website, you must know about the current visibility of your website in different search engines. Look at the search terms which are good in search engines for your website. Also keep an eye on your previous stats. If you are going to completely redesign your website, all of this information will be very useful for future work.
Optimization
The best way of optimisation is the on page optimisation. Before starting optimisation it is necessary to check the keyword density and frequency. We will be going through all the pages and optimising each page for specified keywords. With this, also rectifying the title, Meta and navigation of page, which will be more visible for search engine. If necessary also integrate new pages with the website to increase the visibility for search engines for more traffic generation.
Submission
Once the website has been optimised, you now need to submit your optimised website in different directories and place your link in different websites. This will give great exposure to your website and increase visibility of your website. This entire submission process is done by human hand, instead of automated process. Therefore it is better to submit your website in the directories like Yahoo, DMOZ, MSN etc.
Link Building Strategies
All SEO agree that link strategy is the most critical part of a SEO life cycle. First we analysis your website and remove the broken links within the website and improve internal linking of website. Internal linking spreads the PageRank across the website. You also need to concentrate on the external linking. At SEO Bank we are providing the external link strategies for our clients. We submit websites in different websites with PR 4+. More about link building strategies.
The most important thing in the whole SEO life cycle and getting good rankings in search engines is the link popularity. In other words we can say a website has how many quality inbound links. Before taking a step ahead for link building one must knows about the dynamics of link popularity building and link buildings strategies.
However, this whole process also needs some other considerations and factors. Here we are the explanations for most common link building strategies.
Reciprocal Links
Simply, it a link exchange program between two websites or companies. Both parties are committed and place each others link in the form of text or banners for a specified time period. In link building strategies, this is the most common technique. It is matter of trust and commitment, but exchanging too many links with other websites is not a guarantee that you will get more traffic. You also need to be careful when you are exchanging a link because you are casting your vote in the favour of other.
One Way Link
This is the best link building strategy for any website. But on the other hand it is also difficult to implement because you need quality and relevant websites which will put your website link on their website. With One Way Linking the other website is casting a vote in your favour but in reciprocal linking both parties are casting votes for each other. In search engines algorithm, One Way Linking has more recognition.
Google and Yahoo are one of the biggest search engines on the planet. Both have implemented the link popularity as PageRank and WebRank. However placing your link or exchanging link needs a lot of consideration. Here at SEO Bank our Search Engine Optimisation experts are implementing the whole link building process very professionally and it looks very natural to search engines.
Create a blog
Creating content on a consistent basis not only builds links internally (by linking out from your posts), but also gives you the ability to naturally attract links to your content.A blog is essential to many strategies I list below, such as linking out. You absolutely need a blog in today's online environment to survive.
Create an RSS feed
If your blog is run on any of the popular Content Management Systems, you'll already have an RSS feed. If you don't, create one. If you do, burn it at Feedburner.com so you can get statistics on your subscribers.
For link building, it's simple. There are sites out there that will scrape your content (stealing it without permission). When they do, make sure you get a link back by 1) including links to other pages on your site in your posts and 2) installing the RSS footer plugin for WordPress (adds a link to your blog after every post).
Interlink
You have pages and posts on your website, so make the most of them. Internal links are HUGE for link building because you can control everything about them, from the location on the page to the anchor text.
This is something that most people overlook, and I advise you to please not! Make sure to steer your content in the direction of other posts or pages so you can link to them.
Profile links
If you sign up to become a member for a site, you'll get a link in your profile. Well, not every site. Some sites will allow quality links in your profile, while others won't. Some are in the middle, such as Twitter, which gives nofollow links (links that don't pass link juice).
Research competitors
A large chunk of my time finding links is by looking through my competitor's link profiles. Essentially, you're piggy backing off of their success. While some links are unobtainable (i.e. a random mention in a news post), others can be diamonds in the rough (a high quality niche directory).
Article directories
You can submit your articles & blog posts to article syndication sites. Although they don't pass much value, they're still worth submitting at least a couple articles to. In return, you'll get a link or two in your author bio, depending on the site.
Web 2.0 submission
web 2.0 sites are similar to article directories, but instead, you can add images, video, and other interactive features to your content. These usually pass more value than article directories, but it depends on the authority of the site.
Press release submission
By submitting a press release to distribution sites or specific syndication sites, you can build links if you add one or two into the body of the release. Some options are paid, while others are free.
Company directory submissions
Just like general web directories, you can submit your site to general company directories. You really don't even need an actual company; you only need a website.
Video submissions
If you have video content, make sure you're getting links from all that hard work. The best list is here. Just as a heads up, some sites only provide nofollow links, and they're usually in the description.
If you're looking to submit videos on a large scale, consider checking out OneLoad. It's a paid service, but it can save you some serious time.
Niche specific directories
As opposed to general web directories, niche specific directories only accept sites that meet a certain topic criteria. For example, one directory might only accept sites about arts & crafts. Some of these directories are free, while others are paid.Example: Business.com, a directory for business websites. Submit here.
Web cam directories
If you set up a Webcam, you can get a few high quality links, such as the PR7 directory listed below.If you're wondering where to set it up, don't worry; it doesn't have to be Times Square. I've seen a few of highway roads set up right outside of their offices (pretty lame, right?). You can do something similar. If you want, set it up some place awesome, because it could attract links on its own.
Logo design directories
Most of you have logos for your website or company, so get a few links in return for them.
Free web directories
There are hundreds of free web directories to submit your site to. The only qualification you need is to have an active website. Because these links are so easy to get, though, they don't pass much value. Still, there are a few free general directory links that pass both link juice and trust.
Non-English directories
If you've created multiple versions of your site in different languages, you can get links for it. Here's a great listof German directories.
RSS directories
If you have an RSS feed, you can submit it to RSS directories. There are hundreds. Here's a fantastic list(scroll down) of RSS directories to start out.Although these links won't be directly to your content, they'll pass link juice to your RSS feed which links to any content you linked to in your posts.Example: www.Feedage.com. Submit here (create an account first).
Blog directories
If you have a blog, you can submit it to various blog directories. Like all other directories, some pass value, while others are crap.
EBook directories
If you've already written a few eBooks, or if you plan to, there are a solid amount of eBook directories you can get links from.
Widget directories
Although the majority of widget directories you come across don't outright give you a link, you can still do some serious link building with them. If you make sure there's a link somewhere in your widget, you can get it in front of large audiences with these directories, and in doing so, some will embed them (thus, you earn a few links).
Paid directories
Some directories cost money in order to be accepted into their listings. Once again, while some of these can pass legitimate value, others pass little and aren't worth your time or money.
Guest posting
Bloggers, just like me, sometimes have trouble cranking out content on a regular basis. That's where you can help. Pitch bloggers to ask if you could guest blog, because if they say yes, you can get a few links from the post, and if the blog is popular, you can drive traffic too.
Here's a fantastic guide on the entire guest blogging process.
If you want, use sites like Blogger Link Up and My Blog Guest to connect with bloggers who need content. It's scalable, but the bloggers you get in touch with aren't usually very authoritative (they're mostly mid-level bloggers).
Google Maps mashup
Google Maps is a great tool, and you can use it to attract links if you get it in front of the right audience. A great idea would be to map out all the industry events taking place this year.
If you've got a Twitter account, then you've got 15 easy links in the bag.
Outside of those, there are numerous ways to build links with Twitter. Instead of listing them all here, just watch this video.
Social bookmarking
Sites like Delicious, Digg, and Pinterest offer a bit of link equity through social bookmarks. Because they're so easy to abuse, they don't have much value, but if you're looking to get the ball rolling in the beginning, think about bookmarking all of your posts and pages.
The only ones you should really be using are these 10, Pinterest, and niche specific ones (i.e. Inbound.org for inbound marketing).
Create Useful Things
If you build it, they will come. There are numerous things you can create that webmasters can embed on their site. In return, of course, you’ll get links.
Some of these things will also naturally attract links to the page you’re offering on them, so they work both ways.
WordPress themes
If you're thinking about designing WordPress themes, know this: the links you get have little value, and that to gain any real value, the anchor text needs not to be spammy (i.e. exact match) and the theme needs to be used by sites with relevant content.
Widgets
By creating embeddable widgets, webmasters can place them on their site, and if you coded it correctly, you can easily get a link back.
Blog commenting
It's definitely classified as low hanging fruit, but you can still get value from commenting on blogs.
To get the most value, comment on relevant blogs, dofollow blogs (blogs that offer followed links to their commenters), and CommentLuv blogs (blogs that have the CommentLuv plugin installed).
If you do it right, you'll build rapport with bloggers and links at the same time.
Forum posting
Forum posting is a great way to find the people in your industry that are really passionate about your niche. Again, you'll get links when you post in the right forums.
Your Twitter followers
Someone who follows you on Twitter is much more likely to link to you than those who don't. Use this strategy to scrape your followers, find the influencers, and develop relationships with them for future link opportunities.
Top commentators widget
Some blogs have a top commentators widget that displays the top commentators in the sidebar of their blog. All you have to do is make it up on that leaderboard and you'll get a sitewide link. Granted it might take 10-15 comments, it's still worth it.
Make sure you don't drop all of the comments on the same day; you'd look like an idiot. Do one or two a day for a couple weeks until you get that link.
Local listings
Submit your site to local listings. Here's a fantastic list created by Peter Attia of all the best sites for this.
Set up free blogs
Setting up free blogs for others is fantastic, because doing it might be complex for others, but easy for you. Make sure you get a link from their blogroll in return.
Get your own Wikipedia page
As opposed to contributing, having a Wikipedia page about you or your company is something to look into if you've already built up authority. If you're well known, this is a great option & a huge way to build trust.
Make sure you're not the one writing it; have someone else write it, because it needs to be as unbiased as possible.
Affiliate program
It's a strategy past its prime, but by starting an affiliate program, you can not only get links through affiliate links, but you can also get links to the affiliate program page itself (affiliate bloggers will link out if they like it).
Video embeds
By including links in the embed code of videos, and reaching out to bloggers to host them (i.e. as part of an upcoming post), you can get a link for each embed.
Google Alerts
Google Alerts is one of the best, free prospecting tools on the Web. What better way to get prospects than from Google themselves?
Seo Link Building Techniques&How to do Link Building in Seo
It's no secret Google uses links to measure the authority of web pages. If a web page attracts links from other pages Google's algorithm, the software it uses to rank pages and decide which page is number one for a search result, increases the importance of a page.
Anatomy of a Link
Page A loves Page B The most common analogy of a link is to liken it to a vote. If page A links to page B then page A is suggesting page B is a good page, page A likes page B. The only slight complication is the nofollow tag. In a nutshell the nofollow tag allows links to be added to a page that create a click-able link to another page without the link passing a vote. These are used for text link adverts for example where they will send traffic to another page without passing a vote.
I'm not going to go into any more detail on the nofollow tag here but I'd strongly advise reading the WikiPedia page for an in depth explanation. In short if you want to link from a page on your site to a page on another site without inferring any kind of endorsement use the nofollow tag.
How come Links Important
To put it simply: a hyperlink is really a vote. Every link pointing to your site from another website tells the various search engines the other site finds your resource valuable and therefore, the engines read this as a prefer your website. Therefore it should be about getting tons of links and you are done correctly? Wrong. This is incorrect as …
Not All Votes Are the same
Unlike your personal vote within an election, some votes are worth a lot more than others plus some votes count Much more than yours (unless of course you’re a author for the Google.com domain then you obviously have the very best vote). The fundamental factors that affect a link’s value to your website are:
The website strength - the effectiveness of the site that is pointing to yours is really a significant (and historically abused) element in the valuation of links. In the absence of other easily-visible criteria let’s look at PageRank like a key valuation of the site’s strength. If a site with a PageRank 8 links to your web page, this vote is worth much more than a link from the PageRank 3 site. This is because a PageRank 8 website is, in Google’s eyes, a far more important site compared to PageRank 3 site.
Relevance - the relevance of the site linking for you is, contrary, more important than the usual site’s strength. Should you operate a bed a breakfast in Utah a link from a PageRank 3 bed and breakfast is going to be worth more than the usual link from a PageRank 5 web design site. El born area is a bit grey for the reason that it depends on the engine’s ability to determine what is relevant and what is not however we’ve seen evidence that this area is powerful at this stage hanging around and is only becoming more important with time.
Anchor-text - the actual text used to connect to your site is vitally important. I have seen extremely strong sites get beaten out by weak ones simply due to the poor use of anchor test. If you’re link building to your site be sure to incorporate your keywords within the text that backlinks and, if possible, the precise phrase you are attempting to position for. At the same time, you cannot make all of your anchor-text the identical - how can that possibly look natural?
Position - the position of a link on the page and the quantity of other links on that page impacts the need for a link. A link in the footer of the page is offered less weight than a link near the top, a link within the content of a page is given excess fat than the usual link inside a listing of links and a link on a page with 50 other links is given less weight than the usual link on a page with only a few other links. If we consider it - this will make sense. Many of these things indicate whether the site with the outbound links actually intends for just one of their visitors to follow the link or not. From an engine’s perspective - the greater it seems that a site wants a link to become clicked on, the higher the weight that link (or vote) is given.
Admittedly there are a variety of other factors but this is really a beginners guide. Following a considerations above will insure that as you make each link decision - you’re likelihood of making the best choices will be significantly higher than if you ignore them. Ignoring them might not get you penalized or banned however it will make your career much more time consuming as you secure less valuable links and thus need to build way over following he right methods.
Link Searching
Link search is never easy – and don’t believe blog entries that tell you link search is easy. It’s not. Even when you get to find a link worth having, you’ll still have to negotiate with the webmaster in order to get it.
Link Baiting
Linkbaiting is more an art than work. There are lots of linkbuilding techniques out there and people have asked me over and over again about which is the best one. Personally I’d say linkbaiting would be one of your best shots – if you have the knowledge and talent to make it work.
Backlink Trolling
There are lots of ways to spy out a competitor’s moves in the internet marketing world. All websites are public. All websites are visible. Therefore all public activities of a website can be studied. One of those things are the backlinks of any website. And since you and your competitors are on the same playing field, why not try a little competition backlink trolling?
Link Placements
Where you place your link in your website is one of the most overlooked linkbuilding techniques of SEO specialists today. The importance of where your link exists in a page is critical. So what do you need to know about link placements?
Broken Linkbuilding
Broken Link Building is another technique that SEO specialists use discreetly – it’s also one of the helpful ones. Why not, when you’re trying to fix a webmaster’s broken link for him?
Web 2.0 Linkbuilding
The web is getting better and better at serving users. There are so many websites transitioning to a web 2.0 model of user experience and functionality – and now there is what we call web 2.0 linkbuilding. It’s nothing too complicated – let me show you how.
News Release Linkbuilding
I’m sure along your SEO journey, you’ve most probably already encountered news release. This linkbuilding technique is usually a great way to attract links through other publishers and press release websites. And as you well know, other publishers and press release websites can generate a lot of buzz – and they usually have good PageRank juice to boot!
Relationship Building
This is arguably the most powerful linkbuilding technique there is. Having great relationships around you to availably help you out in your linkbuilding efforts is a priceless arsenal to behold for any linkbuilder. The idea is simple.
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