SEO TIPS
We have put together this basic Search Engine Optimization Guide to help website owners properly optimize each page on their website. You do not need to be an SEO Expert to achieve adequate rankings as you can quickly implement many of these SEO techniques on your own.Our seo guide covers 8 main areas of search engine optimization: Keyword Research, Title Optimization, Body Optimization, URL Optimization, Backlink Optimization, Pagelink Optimization, General Optimization and Link Building Techniques. Each section will walk you through the most important aspects regarding that particular optimization type. Furthermore, it will outline basic rules to follow when performing the described SEO technique.
But wait! Before you get too far into this guide, remember that all of these tips are incorporated into our Professional SEO Tool. Our tool analyzes each page on your website and provides easy to follow optimization suggestions. This greatly simplifies the SEO process and illustrates SEO violations in a graphical, easy to follow format.
Search Engine Optimization Tips & Guidelines
Keyword Research Guide
The most crucial step in SEO is selecting the best keyword phrases that fit your business and optimization strategy. This is your foundation. Mistakes in this phase can lead to many headaches further down the road.
Title Optimization
Although your title is just one element of many on your page, it is highly significant when it comes to achieving quality search engine rankings. This guide will cover topics like title length, prominence and keyword phrase count.
Body Optimization
Learn what to do and what not to do when optimizing your body text. This guide focuses on elements such as headings, word count, proper bolding and keyword phrase prominence.
URL Optimization
Your webpage Url is very important when it comes to SEO. This SEO guide focuses on items such as url length, keyword phrase count and hypen usage.
Backlink Optimization
Websites linking to yours play a major part in determining the relevancy of your webpage. Here you will learn things like the importance of relevancy, variation and quality.
Pagelink Optimization
Your website's linking structure also plays a role in determining the theme of a particular webpage. The sites you reference and the way you setup your internal links go a long way to determine the relevancy of a page.
General Optimization
These are optimization techniques that don't really fit into their own category. This guide includes topics such as page size, page freshness and the metatag description.
Link Building Techniques
Getting others to link to your website pages is the most difficult and powerful aspect of SEO. This guide outlines a few strategies you can use to start getting backlinks.
Seo Tips Guidelines
Welcome to the web's top SEO tips - the best and most comprehensive SEO guide on the internet for increasing your web site's traffic.
SEO consists of two fundamental elements: producing search-engine-friendly content and obtaining high-quality inbound links. There is a third element that you should take seriously: staying on the right side of Google and avoiding Google penalties at all costs, since Google is the foremost search engine and getting banned is pretty much a death sentence for a web site, especially if it is a young web site without an established following. If you follow the SEO tips in this article your web site will attract a lot of traffic from the search engines and will grow exponentially.
Produce excellent copy
Your content should be written extremely well; great copy writing is the heart and soul of SEO. Firstly, excellent writing is better for your users and is more likely to attract inbound links. Secondly, Google has ways, some of them very subtle, of determining just how good and useful a piece of writing is (see latent semantic indexing). Write with your users in mind, with a view to giving them the best and most useful experience possible. With regard to Google's subtle ways of assessing the quality of a piece of writing, you should avoid using the same keywords again and again, even if it feels natural to do so. Instead, you should use of a variety of synonyms for every keyword. This makes your writing more readable and interesting, and also persuades Google that your content is not run-of-the-mill spam, but authoritative and useful.
Content is king
The only thing Google respects is high-quality text with some links pointing to it. Google considers web sites that constantly add content much more useful than web sites that add content infrequently. For this reason you should set yourself a realistic target for the production of new content and stick to it. Depending on how ambitious you are, you can aim for one new page of content per day or per week. Whatever you choose, remember that Google likes fresh content. It has an intrinsic preference for web sites that focus on creating new content over web sites that keep tweaking their existing content again and again. In other words, Google wants to see that you are working on producing new content, not on optimizing content that you already have on your web site. The ideal word count for each page is between 500 and 1500 words.
Use the Google sandbox
The Google sandbox is an incredibly useful tool that suggests keywords and key phrases on the basis of what people have been searching recently. For example, you might type "SEO consultant" and the Google sandbox will tell you that, in addition to searching for "SEO consultant," other frequent searches are "SEO expert" and "SEO services." Using the Google sandbox will give you an inexhaustible supply of ideas for the creation of fresh content. Put simply, you use Google's sandbox to find out what people are searching for, and you then write content that targets those keywords. The aim is, of course, to rank highly in the search engine results pages (SERPs) for those queries.
Use the h1 tag
The h1 tag is one of the great secrets of SEO. The h1 tag tells search engines that this is the main title of the page ("heading #1"). The h1 tag is an incredibly powerful tool and Google takes it seriously, providing it is substantiated by the page's content. In other words, the words in the h1 title tag should also appear in the main text. Using the h1 tag is an excellent way to optimize a page for specific keywords.
Here is how you use the h1 tag: <h1>Your keywords</h1>
The h1 tag will make the text quite large; you can have the benefit of the h1 tag without such enormous text by using CSS to format it as desired.
You should also use the h2 and h3 tags for your sub-headings, making the content of your page hierarchical.
Keyword density
The keywords you are targeting should appear in the main body of your text reasonably frequently, but don't overdo it: a page that is stuffed with keywords destroys the credibility of your web site and is easily identified by Google as spam. Putting your keywords at the beginning of the page, in most of the paragraphs, and somewhere near the end will be quite sufficient. Do not forget the importance of using synonyms too, as mentioned above. If you want to check the keyword density for a page, you can use this keyword density tool.
Use bold, italics and underlining on keywords
When you bold, italicize or underline a word, Google assumes that this is one of your keywords. You should therefore bold, italicize or underline some of the keywords on your page.
Be very careful, because this can also work against you: if you use bold, italics or underlining on words that are not keywords, you will confuse Google and will weaken the effect of these tags on your real keywords.
Keywords in the URL
Deciding the URL of a page is an important part of SEO. The page should have a file name that contains your keywords, and the page should be in a directory that also has keywords in its name. For both the directory and the page itself, the keywords should be separated by dashes.
You should follow a sensible rationale when deciding what to call directories and files; it should reflect the hierarchical nature of your web site. For example, if you are writing a page about obtaining inbound links, a good URL for it would be
Use a high content-to-code ratio
Search engines will give your page a higher ranking if it has a lot of text relative to the amount of code. You should aim for a high signal-to-noise ratio on your page, which means that there should be more content than code. Open any page on the Internet, right click on it and select "view source" (or its equivalent). If there is a lot more code than text, search engines are not going to love it.
If you are serious about SEO you will produce pages with good, clean HTML and will avoid anything that requires a lot of code. A small amount of HTML code and a lot of quality text is what search engines (and users) really love.
Split substantial articles into several pages
If you write an article about a big topic, it is inevitable that the article will in fact deal with a number of sub-topics. In these cases you should split the article into several pages: one page for each subtopic. This has the following advantages:
a) you will be able to have highly focused search-engine optimization that targets each specific page, instead of trying to optimize one enormous page for keywords that are relevant to only 10% of it. Remember that Google decides what content is about on a page-by-page basis: this means that every page should focus on one topic - only one;
b) users prefer to read articles that are split over several pages rather than articles that have the "toilet roll" format. The links that take you from one page to the next should have the target page's title as the anchor text (more about this later).
Avoid frames like the plague
From the point of view of SEO, frames must rank amongst the most disastrous thing you can do. Users hate them, and search engines hate them even more. Put simply, search engines are not able to index web sites that use frames; the most they can do is index your homepage. For all intents and purposes you will simply not be present in search engine indexes if your web site uses frames. The brilliant Jakob Nielsen has more to say about why frames suck.
Avoid Flash like the plague
After frames, Flash is the biggest enemy of SEO and usability. Search engines are not able to read Flash files. Therefore any text displayed on the Flash page will not be read by the search engines and will not give you any SEO benefit. As importantly, Flash is an enormous barrier between your web site and its users. I have always found Flash-based web sites extremely frustrating and very often leave before the homepage has even finished loading. In the rare occasions in which I waited for the home page to load, the web site invariably turned out not to be worth the wait. Truly useful web sites have indexable content, preferably in the HTML format. Good, clean, minimalist HTML code is the true friend of SEO. Do not use Flash if you are serious about SEO and getting real traffic from the search engines.
UPDATE: Google has greatly improved its ability to index Flash. It can now read textual content in any SWF file. The words that appear in these Flash files will be taken into account when the algorithm decides how to rank your page for a given query. Of course, text that is displayed graphically - as in a JPEG file, for example - will not be read by Google. It never has been, and will continue not to be.
I still hate Flash, and advise EVERYONE against using it, but if you really must, at least now you can be confident that its text data will be spidered and indexed by Google.
Interlink your pages
Every page on your web site should have at least a couple of contextual links that point to other pages on your web site. These links should follow naturally from the content of your page. For example, if your page mentions an SEO consultant, you can use those words to link to a page that is relevant to them. That's a contextual link.
This will ensure that Google PageRank will be shared among your pages, and is an additional way of telling Google what your pages are about.
Put high-quality outbound links on every page
Every page of the content on your web site should also have at least one contextual link that points to a high-quality external web site. It has been shown experimentally that Google gives a higher ranking to pages that link to a high-quality external web sites. In other words, other things being equal, a page with good outbound links will be placed higher in the search engine results pages than a page with no outbound links.
Deciding who to link to is relatively simple. Choose a word or group of words in your text and do a search on Google. Look at the top 3 or 4 web sites and choose one that does not compete with you. Go back to your page and make those keywords the anchor text for an outbound link that points to that high-ranking external web site. Google will love you for linking to a web site that it deems to be of a high quality, especially if the link's anchor text has words for which that web site ranks very high on Google. Doing this on every page in your web site will have the following major advantages:
Produce an HTML sitemap
By "sitemap" I do not mean those special files that tell search engines about the structure and your web site, although that kind of sitemap is a good idea too. In this instance I am referring to an HTML page that contains links to every single page on your web site, just like a directory. There are two reasons that make such a page essential:
a) f or the purposes of SEO, no page should be more than two clicks away from your homepage. Search engines do not like pages that need a lot of clicks to be found. Furthermore, it makes every page on your web site receive some of the Google PageRank of your homepage (the homepage will inevitably have a higher PageRank than any other page on the web site);
b) it is extremely useful for users to be able to access any page on your web site from a single page of links. In this way they can access a page very quickly, even if it is the last page of multi-page article.
Put the menu on the right
To make your web site even more search engine- friendly, consider putting the menu on the right, as with this web site. This will ensure that the first thing Google sees after the <head> section is your content. This is because search engines read pages from top to bottom and from left to right. Putting the menu on the right-hand side ensures that search engines will come to it after your main content. This is related to having a high signal-to-noise ratio.
The <title> tag
This is vital because, like the h1 tag, it tells search engines what you claim your page to be about. The title tag should have the same contents as the h1 tag. The title tag for this page is:
<title>SEO tips</title>
Produce META tags with great care
There are three META tags of interest in SEO: ROBOTS, content and KEYWORDS. The first two are vital; the third no longer plays a big role.
The robots tag should be as follows:
<meta name="robots" content="index, follow"/>
The contents tag should be identical or similar to the title tag - it has been found that Google loves this. The content tag for this page is as follows:
<meta name="description" content="A definitive guide to SEO (Search Engine Optimization)"/>
In the dark ages of the pre-Google anarchy the keywords meta-tag was taken very seriously by the primordial search engines. Accordingly, the SERPs were dominated by spam web sites that stuffed their meta-tags with keywords. Nowadays the keyword tag is almost irrelevant. By all means include it, but make absolutely sure that no keyword appears in the tag more than once. Do not put more than 20 words in the meta-tag. The keywords meta tag for this page is as follows:
Remember that search engines cannot read pictures
The essence of SEO is putting high-quality content on a page, and making sure that search engines can fully read and understand the content. This means that the heart of SEO is quality text. Any text that is displayed as a JPEG file or other graphics cannot be read by the search engines. Look at the source code of a web page: that's what search engine can see. If you can't read it in the source code, search engines will not be able to read it either, and you will therefore get no search-engine credit for it. I have seen entire articles displayed as a JPEG file. The author is probably despairing over why Google won't show it in its search results at all.
Therefore, do not use graphics to display content. This does not mean that you should not use pictures; when used appropriately, pictures enhance your users' experience and make your content more useful.
You can tell search engines what a picture is about by using the ALT tag. Make sure that the description in the ALT tag faithfully describes the content of the picture; stuffing the ALT tag with keywords that are not relevant to the picture is considered spam.
Make sure you have "index, follow" in the ROBOTS tag
Every single page on your web site should have this tag. It tells search engine spiders to index the page, and it also tells them to follow all links to their respective target pages. This is useful in making sure that all the pages on your web site are indexed.
Spiders are programs that search engines use to analyze pages on the Internet; they go from page to page, following links and reading every page, making decisions on their quality and keeping a copy in order to show them on the search results pages for relevant queries. SEO is essentially about convincing these automated programs that a given page deserves to rank highly for a specific search query.
When you produce a new page of content, link to it from the homepage
Once your homepage has a few quality inbound links, Google will regularly spider your homepage. Therefore, a good way to make sure that Google spiders and indexes a new page as soon as possible is to link to it from the homepage. Search engines will follow the link and index the target page within a few days.
Use a unique IP address for your web site
It is very important that your web site be associated with a single, unequivocal IP address. There are two reasons for this:
a) If you use a shared IP address and another web site with that IP address gets a Google penalty, your web site will also suffer;
b) Google will take your web site a lot more seriously if it has a unique IP address.
Having a unique IP address for your web site will cost you a few extra dollars a month but it is undoubtedly worth it.
Get inbound links
Inbound links are the kingpin of the Google algorithm. Google revolutionized online search by introducing a simple but very effective answer to a complicated question: "If a user performs a search for widgets, and there are one million web pages about widgets, how do we decide the order in which these web pages should be presented in the search results? In other words, how do we rank them?"
The answer provided by Larry Page and Sergey Brin was simple: pages that have more links pointing to them are more likely to be useful than pages with fewer links pointing to them. Google considers inbound links as votes in favor of a particular web page.
It is therefore absolutely imperative to obtain inbound links that point to your web site and to content pages within your web site. The links that are most beneficial are one-way inbound links: links that point to your web site without your web site linking back. Google considers these the most genuine endorsements and therefore the most reliable indicator of a page's objective usefulness. Buying links is a great way to obtain high-quality links quickly. Text Link Ads is the most reputable link broker and offers a whopping to new advertisers.
How much weight Google will give to a link depends on the page's PageRank and on whether the link's target page is related to the content on the linking page. In other words, a link pointing to a page about SEO is worth more if is in a page about SEO; if the link is on a page about cars, it will be less beneficial.
Link anchor text is important
The anchor text of links is extremely important, because it answers Google's all-important question: what do users think this page is about? The more relevant the inbound link's anchor text is to the target page, the more the page will benefit. The most beneficial links for SEO purposes are one-way inbound links with relevant anchor text. If you manage to get a one-way inbound link with a anchor text that contains the words in the target page's h1 tag, to Google this is an independent third party confirming the topic and usefulness of your page, and your ranking will go through the roof. Such links are worth pursuing.
This is not to say that other links are useless. Getting inbound links from pages with a high PageRank, even if the links are reciprocated, will still be beneficial. Links with "click here" as the anchor text should be avoided as they do not tell Google what the linker thinks the target page is about.
Probably the only way to start out with links is to start e-mailing webmasters, once you have produced some quality content, and ask to trade links. Most will decline, but some will say yes, and this will get you started. Remember that no decent web site will link to you unless it has free useful content. Part of the point of writing excellent content is to obtain natural, unsolicited one-way inbound links. For this reason, such content is sometimes referred to as link bait.
Use advertising to generate some traffic
A web site's traffic should grow exponentially once a certain critical level of traffic is reached, because the more people visit your web site, the more incoming links you will get, the higher your ranking will be, which in turn will bring in more traffic - assuming, of course, that your web site offers value to its visitors. Posting a cool video is an excellent way to gain exposure. If you follow the SEO tips in this article your web site will get good search engine traffic from the get-go.
Precisely because traffic breeds more traffic, you might want to consider spending a small amount of money on advertising at the beginning. Although advertising does not have a search engine benefit, the extra visitors it brings might link to your useful content, which will have an SEO benefit. Google's Adsense is a cool program for this sort of thing.
Post in forums
An excellent way of getting one-way inbound links is to post in forums and place contextual links pointing to pages on your web site, in addition to a link to your homepage in your signature. Of course this is only acceptable (and beneficial) if the forum's topic is the same as your web site's.
Make sure all such links have anchor text that is a highly focused on the target page's content. Not all forums make this possible, but I have seen several that publish posts as HTML pages and that allow links. The most beneficial forums are those that allow you to post a link without the rel=nofollow tag. Of course, make sure that you write quality posts that add value to the forum, or your posts will be considered spam. Also, the outbound links will be worth more if they are embedded within a good chunk of quality text.
Use press releases to obtain backlinks
A great way to obtain one-way inbound links is to broadcast a press release through an online service. By all accounts PRWeb is the best facility for this sort of thing. Make sure that your press release is well-written and interesting, and of course make sure that it has a link to your web site.
Do not link to bad web sites
If you link to a web site that Google has penalized or that for some other reason Google considers to be a bad web site, your web site will be penalized. Google will not penalize you if a bad web site links to you, but it will penalize you if you link to a bad web site. For this reason you should only link to the best web sites, and you should check those links frequently to ensure that the web site does not have a new, spammy owner (it can happen).
You should avoid so-called bad neighborhoods. Bad neighborhoods are clusters of interlinked web sites that are suffering a Google penalty (maybe without even realizing it). If you link to a web site which in turn links to a penalized web site, you are part of a bad neighborhood. Avoid this like the plague.
Staying on the right side of Google
The third vital element in search engine optimization is avoiding anything that is even remotely spammy or unethical. You should follow Google's Webmaster Guidelines scrupulously. If you do any of the things banned by the Google Webmaster Guidelines, sooner or later Google will find out and penalize your web site. The following tricks are expressly prohibited by Google:
* Cloaking: this means displaying a different version of your web site depending on the IP address of those accessing it
* Redirecting your homepage to another page
* Using text that is the same color as the background
* Hidden links
* Registering many domains and interlinking them all
The Google algorithm has become very sophisticated and if you breach any of the Google Webmaster Guidelines sooner or later your infractions will be detected and you will be subjected to a penalty. An irritated user might also file a Google spam report.
SEO really works. If you write high-quality content that is search-engine-friendly and get some quality inbound links, Google will give you a goop placing in its search results pages and your web site's traffic will increase exponentially. It's incredibly satisfying to see a page you created on the first page of search engine results! With some hard work, it will allow you to build a useful web site that gets a lot of referrals from the search engines. Good luck!
Link building is the SEO practice of obtaining links from external web sites to your own to improve both direct referrals ie. people clicking on the links and search engine ranking. Link building is all about increasing your site link popularity.
Web site Crawler will go to a site again and again whose ranking in Search Engine is high. You can verify this fact by putting your site on a high rank site. If your site link is available on a high rank web site then you have 99.99% chances that you site will be indexed with-in 24Hrs.
How to increase Link Popularity ?
There are various ways of increasing your web site link popularity. I'm listing out some important tips which are easily doable.
Submit your site in popular search engines manually. Don't go for automated submission.
Get your site listed in Open Directory Projects like dmog.org, yahoo.com. Getting listed in these directories will give your site a boost in link popularity and improve search engine ranking in other search engines.
Provide high quality content - people will naturally link to your site if you have what they want and no where is available.
Submit your site to bookmark sites like DIGG, and Slashdot etc. Before submitting please go through their spam policy.
Write good articles in blogging sites and give few references of your links with-in that article.
Keep providing good content to your site visitors. Try to keep them busy on your site. If possible create forums, news letters, blogs etc.
There are other ways but you need to spend some dollars to go for such alternative.
Buy a place on high rank website where you can put your link.
Subscribe for google's Adwords program to drive traffic towards your site.
This article is prepared to give you insights on how to do link building and strategies applied to generate back links to websites. I will try to explain many techniques and special terminologies about link building.
Link building is the process of getting quality websites to link to your website, in order to improve search engine rankings. Link Building techniques can include One Way linking , 2 way linking or reciprocal linking and Three way Linking.
Link Building and its strategies
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| Link Building |
A Reciprocal Link is a mutual link between two websites to ensure mutual traffic. For Example http://seoterminologyanalytics.blogspot.in/p/seo-tips.html gives links to http://seoterminologyanalytics.blogspot.in/ and in return seoterminologyanalytics gives links to ( Seo Tips), the websites are reciprocally linked. Website owners often submit their websites to reciprocal link exchange directories in order to achieve higher rankings in the search engines. Reciprocal linking between websites is no longer an important part of the search engine optimization process. Google and other search engines now do not give much credit to reciprocal linking as it does not indicate genuine link popularity.
Resource Links:
Resource links are a category of links, which can be either one-way or two-way, usually referenced as “Resources” or “Information” in navbars, Basically, they are hyperlinks to a website or a specific webpage containing content believed to be beneficial, useful and relevant to visitors of the site establishing the link. In recent years, resource links have grown in importance because most major search engines like Google have made it plain that—in Google’s words– “quantity, quality, and relevance of links count towards your rating.”
Search Engines insistence on resource links being relevant and beneficial developed because many artificial link building methods were employed solely to “spam” search-engines, i.e. to “fool” the search engines’ algorithms into awarding the sites employing these unethical devices undeservedly high page ranks and/or return positions.
Despite cautioning site developers (again quoting from Google) to avoid “‘free-for-all’ links, link popularity schemes, or submitting your site to thousands of search engines (because) these are typically useless exercises that don’t affect your ranking in the results of the major search engines at least, not in a way you would likely consider to be positive,” most major engines have deployed technology designed to “red flag” and potentially penalize sites employing such practices.
Forum Signature:
Forum signature linking is a technique used to build backlinks to a website. This is the process of using forum communities that allow outbound hyperlinks in a member’s signature. This can be a fast method to build up inbound links to a website, Forum signature can also produce some targeted traffic if the website is relevant to the forum topic. It should be stated that forums using the nofollow attribute will have no actual Search Engine Optimization value.
Blog Commenting:
Leaving a comment on a blog can result in a relevant do-follow link to the individual’s website. Most of the time, however, leaving a comment on a blog turns into a no-follow link, which is almost useless in the eyes of search engines, such as Google and Yahoo Search. On the other hand, most blog comments get clicked on by the readers of the blog if the comment is well-thought-out and pertains to the discussion of the other commenters and the post on the blog.
Directory Submission:
Website directories are lists of links to websites, which are sorted into categories. Website owners can submit their website to many of these directories. Directory listing is of 3 types Free, Paid and Reciprocal.
What is unnatural links? I got unnatural links message from Google
Google Web Spam Head ‘Matt Cutts’ released a new video (11-Feb-2013) in order to answer the question asked by one of webmaster.
Dbizzle from Los Angeles asked an interesting question about “How do we know what are unnatural links pointing to our domain?”
“Google Webmaster Tool says I have “Unnatural Links”, but give little help as to which specific links are bad. Since I have never purchased links, I don’t know which one to have removed, and I’m scared of removing good ones, which will hurt my traffic. Suggestions?”
What is unnatural links?
First of all I would like to tell you all that Google recently started sharing information about your bad links in Google Webmaster account (in the form of e-mail).
Normally unnatural links (or backlinks) are
Paid Links
Links from banned site or Adult sites
Links from link exchange network sites
Latest Back Link analysis
Matt suggested that, Google Webmaster Tool have provided to download your latest backlink details. This functionality provides your links and date when Google have discovered these links.
Now you can check your backlinks around the date on which you received ‘Unnatural Backlink’ e-mail from Google.
It will help you to find bunch of backlinks that may be on radar. You can analyze those links and sources and then removed the links that you think are unnatural or bad links.
Future e-mail will contain example of backlinks
Matt has given a hint that soon they will roll out a change, once this change will be rolled out then all the ‘unnatural back link’ e-mail will have the example of ‘back links’ as well. These example will help you to find bad or unnatural backlinks within your back link profile.
Why Google telling us which links are bad directly?
Now my question to Matt is, “why Google is not listing down all the bad (or unnatural) back links within the unnatural back link e-mails as it help blog/website owner to remove unnatural links”.
Why they are sending only example of bad links? Why not list of bad links?
Right
now I don’t have any answer to my questions but my assumption is Google
is not sharing exact bad links URL as it can help to webmaster/SEO to
distinguish between natural and unnatural link logic of Google and they
can plan their back link process accordingly to manipulate their
client’s ranking.
When you are operating a business website, especially one with an online store, it is crucial that your site can be easily found. Just as bricks and mortar retail stores always try to get the best position with the highest pedestrian count, websites need to rank well in search engines to be successful.
This is where SEO (search engine optimisation) comes into the picture. Why is it so important? Well, SEO is one of the keys to the success of your online business.
Website ranking is determined by many factors, the relevance of the keyword or search terms to what the searcher is seeking, the popularity of the search term amongst the people who actually search, as well as technical elements such use of keywords/phrases in page titles, use of all keywrods and phrases within the body text etc. By understanding search terms and developing appropriate SEO strategies.
The following Top 10 SEO tips are simple techniques that you can use to start improving the search engine ranking of your website.
Top 10 SEO Tips
1. Encourage respected, industry-related websites to link to your web pages
This is the most important factor in optimising your site. Inbound links from other websites and blogs help the search engines find you and understand what your web pages are about. A website is like a destination in a sprawling city, and links are the roads leading to it. The search engines also treat these links pointing to your web pages as 'votes', and the more 'votes' you have from good quality and relevant websites, the better.
2. Satisfy the search engines' appetite for informative text
Customers are looking for information to help them choose a product or service. The search engines help them by finding web pages that provide useful and helpful information about that product or service. Search engines can't 'read' images and animations, so they need informative text. Give the search engines plenty of reading material. This is their food.
The other benefit of providing lots of helpful information on your site is that website owners are more likely to link to your pages and the search engines will reward you for these inbound links.
3. Do some keyword research
Who is your target market? What words or phrases (keywords) would they use to search for your products and services on the Web? Do some research; you may be surprised by the results.
To be found on the Web and communicate with your customers, you need to speak their language and address their particular needs. It's much easier to optimise web pages for keywords relating to a niche market's needs (e.g., Australian women looking for shoes size 10 and over, as opposed to people across the globe looking for general footwear).
Two free keyword tools
Google AdWords Keyword Tool
Yahoo's Overture Keyword Assistant
4. Make sure each web page has a unique title and unique content
Each of your web pages should have unique content and the keywords and title you choose for each page should reflect this. Think of each page as having a different emphasis. It's important to have a different title for every web page. Need help with page titles and how to edit them?
Search engines rank web pages, not websites, so each page can only be optimised for a handful of keywords and you can't optimise every page for the same set of keywords. If you try to fill a single page with all of the keywords related to your business, no single keyword will stand out to the search engines and they will not consider the page to be a good match for any specific search query.
5. Use your keywords in your web pages
Incorporate your keywords — in context and in moderation — into the text, headings, links, image titles and descriptions, description meta tags and keyword meta tags of your web pages.
6. Speak your target market's language
Help your customers find your website by clearly explaining what products and services you offer and the regions you service. Speak your customers' language and you will also help the search engines understand what you offer. Search engines are not good at 'reading between the lines' and you can help them by being specific in your choice of words.
7. Update the text content of your website
The search engines are trying to deliver the best, most up-to-date information to people searching the Web, so they favour sites that are updated often with good quality text content.
8. Study your site's statistics
Use your SiteSuite website statistics to learn which sites are driving traffic to yours and which pages within your website are the most popular.
9. Add interactive features to your website
Give your customers the opportunity to contribute comments, ask questions, submit product reviews, vote in a poll, or forward links and images to friends. These features encourage visitors to return and tell others about your site. Increasing traffic to your site can in turn attract the attention of the search engines. Interactive features such as forums and blogs have the added bonus of encouraging visitors to generate more text content for your website — the very thing search engines are looking for.
10. Look at your competitors' site content
Which web page appears first in the search result for your chosen keywords? Watch the search results over several weeks to see which pages perform well consistently. How are your competitors using those keywords on their web pages? How is their text information structured? How much information do they offer? Do you offer a product or service that your competitors don't, or do you service an area they don't cover? Make sure the distinction is clear to your customers and the search engines.
Given the importance of ensuring your website is easily found in Google and other search engines, we'll continue to provide updates to our Top 10 SEO Tips and other SEO advice, as well as occasional guest blogs by SEO professionals. But whether you follow our top 10 SEO tips or not, you simply can't ignore your website's ranking, your business might depend on it.
TOP 5 REASON WHY YOUR KEYWORD RANKING DROPPED IN SEARCH ENGINE
Today I am sharing couple of main reason that can affect your keyword ranking. This information can help you to find the cause of your keyword ranking drop.Why my keyword ranking dropped, my keyword ranking drop from top 10, not ranking for my top keyword, keyword ranking and traffic dropped
1 Have you redesigned your website/blog?
If you have redesigned your website recently, it could be a possible reason of drop in your keyword ranking. Change in URL structure, duplicate content, broken links, robot.txt and change in navigation technique can affect your keyword ranking in SERP. You need to check following areas of your website/blog
URL structure
Duplicate Content
Broken Links
Navigation
Robot.txt
2 May be someone have hacked your website/blog.
This is another major reason that can affect your keyword ranking in search engine page. Most of the time it has been observed that hacker put some kind of redirection, malware or hidden spam links in your code that affects your keyword ranking.
Check your website / blog for
Hidden spam links
Hidden redirection code
Hidden un natural code
Once you remove all unnatural code/links then send your website reconsideration request to respective search engine support group.
3 Change in search engine algorithm
Most of the search engine changes their search algorithm on regular interval. Change in algorithm can affect your keyword ranking. There could be two types of search engine algorithm changes
a) If your keyword has dropped 10 or more positions, then something in the algorithm probably decided to demote your site.
b) If just one of your big keywords has dropped just a few positions (e.g. from #1 to #4 or 5) then it may be about a different kind of algorithm change. This is a kind of change that rewarding your competitors’ sites for some factor rather than demoting your site.
Keep yourself updated with all the major/minor search engine updates.
4 Check Webmaster Tool Notification messages.
If you see drop in your keyword ranking then login to your webmaster tool account and check whether you get any king of notification e-mail or not. If you get any e-mail then take next step accordingly to resolve the root cause.
5 Check your backlink profile
You must have an eye on your backlink count on regular basis. If you see a sudden drop in your keyword ranking then check if there is any change in your backlink count.
Quality of backlink (with anchor text) affects your keyword ranking. Use webmaster tool to check your backlink count and keyword ranking.
How To Get Your New Website Indexed Quickly
For many people, getting search engine spiders to crawl their content for the first time is one of the toughest things to do. And even tougher still is the task of getting those spiders to come back and crawl your content on a regular basis. But alas, it is possible to get your brand new website crawled, indexed and visited frequently by search engine spiders – you just have to know the right tricks!
Get indexed
This is completely possible for even the novice webmaster who knows nothing about how websites work. The reason why I can say this is because I was a complete novice as well, but I managed to get my website crawled and indexed within the first 48 hours of it being on the web.
I want to share with you exactly what I went through in order to get my website crawled and indexed so quickly, and hopefully you will find it helpful, insightful, beneficial and inspirational. Without further adieu, let’s get into the nitty gritty of getting your new website indexed quickly.
1. Plan, research, plan, research some more!
So you want to get your website indexed within 48 hours too, right? The most important thing I can tell you to do before you even think about publishing your website is to plan and do research. I will expound on some of these topics later in the post.
Brush up on your SEO (search engine optimization) knowledge and gain a general understanding of how it works. Write down any useful information and keep it handy for when you go to publish your website.
Scope out your competition and see how their website flows. While you do not want to copy work from your competition, you do want to learn from them so that you can avoid future mistakes.
Research what you can do in order to promote your website quickly. For example, reading this article is an excellent place to start! Simple Google searches like “how to get your website indexed”, “how to get traffic to your website” and “how to promote your website” will bring up plenty of content for you to digest.
2. Create at least 10 pieces of quality content ready
I made sure that I had already written, proofread and edited my website content before I purchased my domain name and hosting. Because I had already mapped out the niche I wanted to enter, I prepared quality content that would be ready for publishing as soon as my website went live. This allowed me to gear up my website quickly and focus on designing the website rather than having to rush around to write “quality” content.
3. Start building your internal link structure
I think this is a crucial mistake that far too many new webmasters commit. They research on how to get their website indexed quickly, how to promote their website, and how to get traffic to their website, but they forget to actually develop their website. Indexing, promotion and traffic are all wonderful bonuses, but the quality of your website must always be of first importance.
Depending on your website (you may own an informational website, a blog or a combination of both), create the necessary web pages that are needed for the site. For example, I created these pages right from the beginning: “Home”, “Blog”, “Articles”, “Misc”, “Contact” and “About”. It is beneficial if you have already prepared the staple information (Contact, About, etc.) so that you can just toss the information in as soon as you publish your website.
Once you have created and edited your pages, begin the process of adding in your prewritten content and linking the pages to one another. Make sure that every page links to at least one other page in your website and that each individual page has at least one link pointing to it. This is vital for helping those spiders crawl and index the majority of the pages in your website. Make it easy on the spiders by thoroughly linking to your web pages. Make sure that your link structure flows logically – a.k.a., don’t just randomly add links into your web pages. Make sure that each link is a cohesive fit and that each link will make surfing for your visitors (and the spiders) easier.
4. Optimize your content for niche keywords
Looking back at when I first started my website, I wish I would’ve researched more about how to optimize web pages. Use the Google Keyword Tool to analyze what people are searching for in your niche. Once you have found a few phrases that you think fit your website’s content, start optimizing your pages by strategically placing those keywords throughout your content.
Don’t overstuff your content with those keywords or the spiders will think your website is a bunch of spam. However, make sure you use those phrases (and variations of those phrases) enough to attract attention from the search engines. If it flows well, also make your anchor text (the text that appears for a hyperlink) mimic the keyword(s) highlight the keyword phrases you have chosen. This will help those search engine spiders understand what your content is all about and tell them how to rank it in the respective search engines.
5. Submit to search engines and web directories
This is the point in which you will start receiving some attention from the web spiders. I first started out by submitting my website to the big search engines: Google and Bing. To make things easier on you, each of those terms is hyperlinked to the page that you need to access in order to submit your site to those search engines. Submit your main URL to each of these search engines to get started.
The next thing I would suggest that you do is sign up for Google Webmaster Tools. Once again, it is highlighted for your convenience (please note that you must create a Google account first before you can use their tools). I would also sign up for Bing Webmaster Tools (you must create a Hotmail account) while you are at it. Bing does take longer to index pages than Google, but it would be wise to go ahead and sign up for their tools anyways. Yahoo! also has their own type of webmaster tools for you to use.
After you have submitted your URL to the search engines and have signed up the for Webmaster tools, it is time to create a sitemap for your website. This allows the search engines to see and understand the link structure in your website and, more importantly, allows the spiders to crawl your website with more freedom and ease. You can easily create your own sitemap by clicking here and filling out the necessary information.
Now that you have done all that work (phew!), it is time to start submitting your website to some web directories. I will go ahead and warn you that there are myriads of directories out on the web, but not all of them are necessarily good. Below is a list of directories (both paid and free) that I would recommend for submitting your website.
Free Directories
DMOZ.org – just submit your site to this PR8 directory anyways. The backlog is insane, so don’t expect to get your site included anytime soon. However, I would go ahead and recommend that you submit your site to them. It has a lot of presence with Google (Google basically copies their directory).
Tsection.com – this PR5 directory is excellent for free submission. It is laid out well and provides a good backlink for your website.
LinkCentre.com– this PR3 directory is nice and they accept your site very quickly. The only drawback to this directory is that it is very full because of the automatic approval factor.
SoMuch.com – this nice PR5 directory will review your site quickly for inclusion.
6. Submit content to social media sites
Now that you have setup your website and submitted it to search engines and web directories, it is time to submit your content (that you have hopefully already created) to some social media sites. I would recommend that you submit your content to the following sites (as they get indexed quickly and/or produce large volumes of traffic): Digg, Reddit and StumbleUpon. While there are other social media websites (feel free to submit your content to them too), I would first start out with these three.
Digg is crawled very frequently by search engine spiders, so you have an excellent chance of getting your content crawled once it is submitted. I have found that Reddit can bring good traffic to your website and that Reddit users tend to tweet about their newest findings (good advertising). StumbleUpon has the potential to bring tons of traffic to your website in a short amount of time, greatly increasing the chance that your site will get indexed quickly by the search engines.
7. Sit back, and watch your site get indexed
While I cannot 100% guarantee that this method of getting your website indexed quickly will work, I can say from personal experience that doing this got my own website indexed within 48 hours. And, because I took the time up front to do all this labor, my blog posts generally get crawled and indexed within 5 hours of me publishing them on the internet. Did I mention that I have only been at this whole website thing for 2 months? Many people can’t even get their website indexed in two months, much less their newest content!
Using these steps above, I got my own website/blog indexed within 48 hours. Two months later, my website gets crawled at the very least every other day (if I don’t make any new posts) and it is always crawled the same day I make a new post. Remember folks, I’ve only been at this for two months. Take time to follow the steps that I have provided for you, and you will start to see results in no time!
Keywords
Words and phrases that users might type into a search engine when looking for sites like yours.
Markup
The HTML tags applied to the content on your page. Examples: headings (h1 through h6), paragraphs (p) and title (title).
Link Labels
The words that are actually clickable in a link to your site.
PageRank
An algorithm used by Google and other search engines to determine your search engine ranking. On a scale from 0 to 10.
Search Engine Ranking
How high in the list of search results your site is when someone searches on keywords related to your site.
Why Your Search Engine Ranking is Important
If your site doesn't show up on Google or other popular search engines, no one except those you tell about your site will find it. Let's say, for example, a prospective student types the words "school of public health" into Google. If the SPH web site turns up high on the list of resulting web sites, then SPH has a better chance of recruiting this student.
The higher a websites PageRank, the higher it will show up in search results. Google and other search engines use secret algorithms pointing to dozens of factors to determine PageRank. You can find out the PageRank of any web page below:
Check Page Rank of any web site pages instantly:
[Max field length is 300]
This free page rank checking tool is powered by Page Rank Checker service
How Search Engines Work
The higher your web site's search engine ranking on important key words is, the better. So how do you increase your site's search engine ranking? In order to answer this question, you need to understand how search engines work. They all work differently. Here is how they work in general:
They send out "spiders" or "robots" that comb through web pages, recording URLs, page titles, content and meta data. They move from a page to every page linked to from it, and from those pages to every page linked to from them, in a spider-web-like fashion. A count is kept on how many times the robot comes across each page.
They use information from internet directories.
They use information submitted by Web Masters.
What this Means
The more web sites that link to your site, the more times the robots will come across it, and the higher your ranking will be.
Your URLs are important
Your page titles are important
The content on your pages is important
The meta data on your pages is important
You should make sure that your site is listed on internet directories
You should submit your site to various search engines
Determine your Keywords
The first step in optimizing the findability of your web site is to make a list of the words and phrases that someone might use in a search engine query to find sites like yours. For the SPH web site, we might list the following:
school of public health
graduate school public health
public health school
masters public health
There are tools to help you do this. Google Insights for Search is one. Enter one search phrase into the search box and click the Search button. Scroll down and you will see search terms related to the search term you entered.
The Popularity Contest
The number of sites that link to your site is the number one determinant of your Google PageRank. Moreover, the popularity of the sites that link to yours matter. The bulk of search engine optimization tactics revolve around getting other popular sites to link to yours. So how do you get other sites to link to yours?
Target appropriate sites, such as affiliates/partners, business/trade web sites and related sites.
One way to find related sites is to use Google to see what sites are "related" to yours. Go to Google and search on "related:www.yoursite.com" (substituting "yoursite.com" with your own domain). You will see a list of the sites Google thinks are related to yours.
Additionally, you can find out what sites already do link to your site with Google. Search on "link:www.yoursite.com" (substituting "yoursite.com" with your own domain).
Once you target sites, contact the webmaster of each one and ask for a link exchange. If you offer to link to their site, they will be more likely to link to yours.
Get people talking about your site. Today there are plenty of social media sites (such as blogs, Facebook, Twitter, etc.) where people post content, including links. A social media campaign could increase your web site visibility.
Pay attention to the words that link to your site. Having other sites use your keywords in their link labels will help increase your search engine ranking on those keywords.
Use Human-Readable URLs
Outside of getting popular sites to link to your site, your URL is the most important factor for search engines. A web site about diabetes with the URL www.diabetes.org will rank higher than one with the URL www.sph.umich.edu/diabetes/. If you can, use your most important keywords in your URL. The order of words as well as the density of words are important.
This is true for your entire URL, not just your domain. Name sub-directories that represent the sections of your web site for that section. For example, The "About" section of the SPH web site has the URL www.sph.umich.edu/about/.
Here is how it works:
Best results come from having the keywords as part of your domain name (e.g., www.diabetes.org)
Having the keyword as a subdomain is second best (e.g., diabetes.sph.umich.edu)
Having the keyword as a directory name is third best (e.g., www.sph.umich.edu/diabetes/)
Having the keyword in a file name is fourth best (e.g., www.sph.umich.edu/diabetes.html)
Provide Good Page Titles
Web page titles count for a lot, too. I am referring to what comes between the opening and closing title tags in the head section of your documents, and appears in the title bar of the web browser when viewing the page. Page titles are usually shown in search engine results.
Be sure to use short, descriptive page titles. Be sure to make the titles different on all your pages, but make sure that all of them include the site's main title. The page your are reading is in the Web Services section of the Informatics & Computing Services website. Hence the title tag is as follows:
<title>Improving Your Site's Search Engine Ranking - Web Services - UM SPH Informatics & Computing Services</title>
Read more on descriptive page titles from Google Webmasters Support
Provide Good Content
Search engines like Google actually record the content on your page and use it in their search algorithms. If your site is about preventing diabetes, saying so on your page will increase your search engine rankings for searches on "preventing diabetes." The first 200 words on a web page are crucial. The first 2 or 3 sentences may be used in search engine result listings. A well-written first paragraph, packed with keywords, can do wonders for your search engine ranking.
When I say content, I mean the actual text on your page, not text images. Search engines cannot read text images, although they can read alt tags. Make sure that there is text on your site's homepage describing your site and its purpose. Each sub-page or section should also contain text describing their purpose.
Use Sound Structural and Valid Markup
Google counts text contained inside headings as more important than text that is not. Your page is bound to include headings and sub-headings. Be sure to enclose that text in actual heading tags. Your site name should use the highest-level heading, h1, sub-headings in the next-highest-level heading, h2, etc.
Google also gives high priority to alternative text for images and titles for links. Be sure to use these attributes in your pages.
Finally, pages with valid markup naturally receive higher search engine rankings than do pages with invalid markup. See the world wide web consortium for more information.
Provide Good Meta Data
Meta data is defined by the meta tags you use in the head section of your HTML document. Meta tags form name-content pairs. The name is stated in the value of the name attribute and the content is stated in the value of the content attribute. You can make up your own meta tags, but the important ones to use are:
Content-Type
author
title
copyright
description
keywords
The most important one for search engines is description. Keywords are less widely used, but are still used by some search engines.
The description of your site should be succinct yet comprehensive. Each page on your site should contain a unique description, and that description should say what that page is about. The character limit for descriptions is 250 characters.
Keywords should contain your entire list of keywords. Listing the same keyword multiple times in meta data will not increase your search results rankings in searches for that keyword. Indeed, many search engines will penalize you for doing so.
Here are the actual meta tags we use for the SPH web site:
<meta name="title" content="The University of Michigan School of Public Health" />
<meta name="description" content="The University of Michigan School of Public Health creates and disseminates knowledge, through research and teaching, to prevent disease and promote the health of populations worldwide." />
<meta name="keywords" content="school of public health, public health, University of Michigan, UM SPH, graduate schools, biostatistics, environmental health sciences, epidemiology, health behavior, health education, health management, health policy, reproductive health, genetic policy" />
<meta name="copyright" content="Copyright 2009 The Regents of the University of Michigan" />
It is easy to add meta data using Dreamweaver. Just click the Insert drop-down menu, choose HTML, Head Tags, Meta.
Read more on good meta descriptions from Google Webmasters Support
Update your Content Often
Most-recently updated pages rate higher in search engine listings. Adding a "date updated" date to your pages helps, but search engines know when pages were last updated.
Register your Site with Internet Directories
Google (and many other search engines) uses the Open Directory Project as the source of their online directory. In their own words, "the Open Directory provides the means for the Internet to organize itself." It is maintained by volunteers from all over the world. If you click on the "Submit a URL link", you will learn how to submit your site. It is not simple, nor quick. There are many rules. First you must decide which category and sub-categories your site fits into, then submit your URL. You can only submit your URL to one category. Once it is submitted, a volunteer Editor will process your submission, and inform you as to whether or not it was accepted.
I suggest that you read the "How to add a site to the Open Directory page" very carefully before submitting your site.
Submitting Your Site to Search Engines
Some search engines let you submit your URL directly to them. Some will let you do so for free, others will charge a fee. Be sure to read all the fine print before submitting your site. Here are links to the three most important search engine submission pages:
Bing (Microsoft Live Search and Yahoo)
On the "Add a URL" page for google, it says "We do not add all submitted URL's to our index, and we cannot make any predictions or guarantees about when or if they will appear." This is very true. In fact, there is no guarantee that submitting your URL to any search engine will increase your ranking in search results. Of all the strategies discussed here, this has the least impact on your rankings in search results. But it takes very little time, so it is worth doing.
Google has recently begun offering a Site Map tool for Webmasters. You can submit a Site map as part of Google webmaster tools. Google uses your Site map to learn about the structure of your site and to increase our coverage of your web pages.
The following video from Google Webmaster Help helps to explain how Google finds your site:
Read more on submitting your site to Goole from Google Webmaster Support
Should You Pay to List Your Site?
There are hundreds of pay services that will register your site on multiple search engines. Some search engines will only let you register your site with them for a fee. I personally feel that the other strategies discussed here should increase your search engine rankings enough that you do not need to do this.
Sponsored Links and Local Listings
Another way to bring traffic to your web site (and be found via search engines) is to purchase sponsored links on search engine sites, like Google AdWords. With AdWords, you supply Google with a list of keywords for your site, and Google puts ads for your site on the right-hand side of their search results pages under "Sponsored Links." Every time someone clicks the link to your site, you pay Google. How much? It varies from five cents to one hundred dollars per click.
Yahoo! has similar programs, as do other major search engine sites. I have not used any of these services personally.
Google has a local listings section, and you can list your business there for free. You may have noticed these local listings showing up at the top of search results. Google does not charge for this service, but you do need a GMail account to sign up.
What to Avoid
Certain design elements make it harder for search engines to scan your site, such as flash and image-based sites, frames sites, image maps and JavaScript navigation.
Flash and Image-Based Sites
Today, it is easy to create complete web sites using programs like Adobe FireWorks, Adobe ImageReady, and Adobe Flash. Once you finish creating your pages graphically, you can export all the images and HTML.
The biggest problem with this approach is that text displayed in images and in Flash movies cannot be scanned by search engine robots, and will not be displayed in search engine results. I avoid using text-images whenever possible.
Another problem with image and Flash-based sites is that the HTML created by your image-editing program (or by Adobe Flash) may not contain the page titles, meta tags and heading tags that are so important for search engine optimization. If you do create web sites this way, be sure to edit the HTML and add these elements.
Solution: Of course, using images and Flash movies on your web pages is perfectly fine; just don't let them contain all of your site's content. And be sure to add in good page titles, text content, and meta tags.
Frames
Problem: If your site uses a frames layout, your homepage (index.htm or index.html) itself contains no content. It merely contains references to the pages that do contain content. Therefore, when search engine robots scan your home page, they do not pick up any content. You can still use good page titles and meta tags in the head section of your main page, however.
Solution: Use a CSS layout instead of a frames layout.
Image Maps
Problem: If you use an image map for your web site's navigation, you fall into the same traps as when you use text images for your site's navigation. Additionally, some search engines get "trapped" inside image maps and can't spider your site. Here is an example of an image map:
<map name="meet">
<area alt="Students" coords="344,0,432,15" href="meet_people/meet_students.html">
<area alt="Faculty" coords="344,16,432,31" href="meet_people/meet_faculty.html">
<area alt="Alumni" coords="344,31,439,44" href="meet_people/meet_alumni.html">
</map>
Solution: Use standard HTML hyperlinks for your site's navigation. Use CSS to control how they are displayed.
JavaScript Navigation
Problem: If your site uses JavaScript links for navigation, search engines will not be able to follow those links. Here is an example of a JavaScript link:
<a href="javascript:link()" onClick="popUp('cs1/02.html',700,550)">
It is also important to remember that many web users have JavaScript turned off in their web browsers. Never use JavaScript to provide access to content. You can test how your page looks without JavaScript enabled by turing off JavaScript in your browser settings (just don't forget to turn it back on afterwards). I use a browser extension for Mozilla Firefox called NoScript that allows me to turn JavaScript on and off on the fly.
Solution: Use standard HTML hyperlinks for your site's navigation. Use CSS to control how they are displayed.
Underhanded Tactics
or SEO Strategies That Can Get You Removed from Google
Here are quality guidelines that Google lists on their Google Webmasters Guidelines:
Avoid hidden text or hidden links.
Don't use cloaking or sneaky redirects.
Don't send automated queries to Google.
Don't create multiple pages, subdomains, or domains with substantially duplicate content.
Don't create pages with malicious behavior, such as phishing or installing viruses, trojans, or other badware.
Avoid "doorway" pages created just for search engines, or other "cookie cutter" approaches such as affiliate programs with little or no original content.
If your site participates in an affiliate program, make sure that your site adds value. Provide unique and relevant content that gives users a reason to visit your site first.
Tracking Your Visibility
Google and Bing (Microsoft) all provide webmaster tools to help you track your website traffic. All require you to register and place a snippet of JavaScript on your website to interact with their services. All of these services are free, and quite useful. I recommend that you sign up for these tools:
Google Webmaster Tools
Bing Webmaster Tools (includes Yahoo)
Google Analytics
Seven Tips to Improve Website Search Rankings
1. Onsite SEO
It is important to optimize the title tags, structure of the site and load speed. These elements are in Google algorithms, hence they are important. But do not be obsessed with it. You can hire someone to do the job of running an assessment and site tuning up.
2. Website content is important
Content is king and this is an open secret that everybody knows. So it is important that the website has good content that keeps the user engaged. It will decide the time the user will be spent on the site. The content holds the user to your site and it will be shared and linked to. It is also important because it helps in the orientation of small business webmaster to offer the users of something that is of more value.
3. Content marketing for back links
Every small business owner knows that it is the back links that cause an increase in search engine rankings. But it does not mean that you should buy back links. You should earn links and for this content marketing is very important to gain back links. When you offer valuable content you will get back links. Valuable content includes humor, how to articles, information etc, all bring back links to your page.
4. Understand your Back link profile
Small business owners must know their back link profiles. If you do not know your brand anchors and mentions, it will kill your rank. Good business owners market their brand via press releases and discuss in forums about their businesses. All this leaves a good impression.
5. Community building
Link bait is the activity that is considered acceptable by Google. It is for the reason that the activity aims at creating a positive end user experience. It is hard to distinguish content marketing from link baiting without community element. If you develop a community element then it will be the best link bait of all as community is the best way to develop content in ways like no SEO consultant can ever think of. It extremely helps the SEO.
6. Quality is more important than quantity
Whatever field it may be but quality is more important than quantity. So provide quality content rather than fussing over the quantity. Small businesses might argue over this but if they want their ranks to increase then you have o respect this rule.
7. SEO reports review
Small business owners make the excuse that they are busy for not knowing what the SEO consultant has been doing and excuses like that only lead to fall in the rankings. So review the monthly reports to know in which direction the results are moving. Make sure the monthly reports demonstrate the disciplined execution of the SEO team.
How much SEO you will need to do
What is involved in comprehensive SEO
If your site can be SEOed
If you need SEO
The stages of SEO - penatlies and promotion
How long SEO takes to work
Why your SEO work might show no improvements in your rankings
When SEO can damage your website's rankings
SEO for free
When to do SEO yourself and when to contract it out
How to achieve long term SEO success
If you have read the section What is SEO you will understand:
On page and off page SEO can help you increase your rankings in the short term
User behaviour will define if you maintain, increase or loose these rankings
SEO is not about getting lots of visitors no matter what or "just building links"
Standard quality SEO will get your website up the rankings but user behaviour will define if it should stay there.
You want the right visitors because your time at the top won't last for long if users do not engage with your website. Here is your actual desired scenario for long term search engine dominance.
You carry out SEO and your page displays at or near the top of the search engine results.
Users want to click on the link to visit your website (known as achieving "a good Click Through Rate - CTR").
Users stay on your website for "a reasonable time" - they don't click the back button straight away (known as achieving "a low Bounce Rate").
Users go deeper into your website and visit other pages.
Users add your website to their favourites either on their browser or in Stumbleupon, reddit, etc.
Users are so impressed they make a link to your website from their own website, facebook page, twitter account, etc.
And what do these wishy-washy statements "a good Click Through Rate", "a low bounce rate" and "a reasonable time" actually mean? Very simply rates and times that are better than your competitors.
Achieve this and you will dominate the search engines for your chosen keywords and phrases over the long term. Internet users will build links for you so that you don't have to worry about link building exercises.
How do the search engines know what my visitors do?
All major search engines can log how often they show your site in the search results for a particular word or phrase and how often users click through.to your website from those results. They can also see how quickly users click the back button and return to the search results.
Google and Bing can also monitor user movements if they are signed in but Google has the greatest advantage - Analytics. Almost all serious websites have Google Analytics installed which provides highly detailed information on user behaviour.
Read more about User behaviour and SEO.
How much SEO do you need to do?
As mentioned above your SEO needs to be "better than that of your competitors. This could mean you can do all the SEO required to get your top rankings within a few hours because your competitors have done little or no SEO. At the other extreme it could mean you need a full time team of SEO specialists to match the budget and resource of your competitors.
Some websites are SEOed once, some SEO non-stop spending thousands, tens of thousands or hundreds of thousands to keep their rankings.
If you would like to know what you are up against contact us for an SEO audit on your competitors.
What is involved in comprehensive SEO?
Below is the basic checklist for SEO and tells you what most search engines take into account when choosing who to display first. How much weighting they give to each factor is a matter of dispute and varies from search engine to search engine. All of these are covered in more detail throughout this guide.
In no (well known) particular order your website will rank better for a particular keyword if:
The coding is not poor
your code has been (X)HTML validated by W3C
your CSS has been validated by W3C
you don't use the meta refresh tag to forward to another page
at least 20% of the code on your page is text which the user can read
the keyword being searched is in the readable text of your page to a density of between 3 and 6%
The coding is helpful
the alt tags for images are sensibly used to explain the image
the images are below 50kb so the page loads quickly
the H1, H2, etc tags are used correctly
the images have width and height attributes so the page contents won't distort if they fail to load
menus and navigation are not controlled by javascript or flash which search engines find hard to follow
There is no scamming and limited copying
there are no cases where the text and the background colour are the same
the image alt tags don't have keywords stuffed inside them
the keywords found on the page match keywords found in the title and meta tags
the majority of the content is unique - not coming from RSS feeds or copied and pasted from websites the search engines have already indexed
The meta tags are used correctly
the meta tags reflect the keywords found on each page
The title is about 65 characters long and the description is about 150 characters long
All the meta tags are used and used correctly
The URLs have certain charactaristics
ideally your domain name is at least several months old
You have defined your canonicalization (i.e. is it http://www.mysite.com or http://mysite.com?)
your domain name contains one keyword or phrase you are targeting
your url contains the keyword being searched
your urls are not dynamic (i.e. not http://www.shop.com/product.php?type=television)
You have a large number of urls (pages) on your website containing the keyword (think how many pages Amazon has with 'Books' as a keyword)
Your website has files especially for search engines
you have a sitemap.xml file containing all the pages of your website
you have a robots.txt file which guides the search engines robots and spiders
you have uploaded your sitemap files to Google, Bing and Yahoo
Your website has the right links
there are links within your website that contain the keyword being searched, even if they link to other pages in your website
There are links from other websites and those websites/webpages:
contain similar content or keywords
aren't link farms
aren't pay per link
aren't in a link wheel
don't contain an excessive number of links
don't get a link back from you (link swapping / reciprocal links)
perform well in Google (e.g. show up in the top results for popular searches)
There are out bound links from your website that go to other sites of similar content
Your text is cross linked with other pages on your website
There are less than 100 links, internal or outbound, on each page of your site
You do not have so many links (compared to actual orginal content) that the search engines mistake you for a link farm
Your website has a good CTR and low bounce
when the search engines display your website in the search results some users click through (the Click Through Rate - CTR)
users don't immediately click the back button realising it is not what they were looking for (the Bounce Rate)
users click deeper into your website
users stay on your website longer than they stay on your competitor's site
All things being equal
You will hear this phrase a great deal when we talk about SEO. We mean that if there are two websites that are exactly the same and one of them changes for the better, it will be ranked higher.
Can your site be SEOed?
Not all websites can be if they are fundamentally flawed in some way. Below are examples of websites that would be difficult to SEO:
Websites containing duplicate content - e.g. a site made up of song lyrics (if it has been done search engines see no reason to index what they already have.
Websites that are mainly advertisements - search engines want to index content, not ads
Websites that are mainly lists of links to other websites
Do you need SEO?
The answer is invariably 'Yes' but how much you need to carry out and how often can vary dramatically. In general:
If you are coming up top in search engine results you should carry out SEO on a regular basis to ensure you stay there and not be toppled by one of your competitors
If you aren't coming up top then you definitely need SEO!
The stages of SEO
These pages are a step by step walk through guide on how to do optimisation and fall into two main areas:
Stop the search engines penalising your website or "how to make the search engines stop hating you"!
Start getting promoted up the results in the search engines or "how to get the search engines to like you"!
Each of these stages is broken down into smaller and more managable steps but we recommend reading the whole guide first so you can keep some of the later steps in mind right from the beginning.
How long will SEO take to work?
Much depends on the size of your business and the state of your current website. Remember that many large corporations employ teams of SEO professionals full time which gives you some idea of the resources a large company needs.
A great deal will also depend on the size of your ambitions! If you want to get to the top of search engine results for "Jim's bicycle shop guildford" it's not going to take as long as dominating the keyword phrase "LCD TVs". This said there are clever, and legal, ways to get round even the most popular keywords - we will come to these later.
But for either the SEO steps are the same, it is simply the effort at each stage that varies. And always remember the process is cyclical - when you get to the end it's time to go back to the beginning and start again along these lines.
Go through the entire process.
Wait for the search engines to pick up the changes (time frames can vary greatly here depending on the keywords you are aiming for).
Review your improvements ... and any dissapointments
Review your ambitions
Go through the entire process again if necessary
Why your SEO work might show no improvements in your rankings
It's an unfortunate truth but carrying out real Search Engine Optimization and then seeing no change in your rankings can be very telling. It means your competitors are also doing their own SEO and what you have done so far has just held the boat steady.
When SEO can damage your website's rankings
Apart from the obvious issues of practicing Black Hat SEO it is possible to carry out legit optimization but simply get it wrong.
One of the most common errors is just to concentrate on visitor numbers. But if you treat it as a simple numbers game this can drive up your bounce rate and cause a drop in the average amount of time users spend on your pages, both of which will have a negative effect on your rankings
SEO for free
These pages contain everything you need to know in order to work through your own optimisation because the only true way to get your website optimised for free is to do it yourself. But even this isn't truly free, your time has value and optimising your website takes a great deal of it so weigh things up carefully.
As a word of caution don't become so obssessed with SEO that you forget to run your own business. You may laugh now but it happens.
Remember to treat 'Free' SEO services offered to you with a great deal of caution. Unfortunately there is no such thing as a free lunch. Some sites are just after your email for their spamming lists, some companies place time bombs in your code that will freeze your website until you pay for them to be unlocked, and so the list of horror stories goes on.
Do SEO yourself or contract it out
We have put this SEO guide together because it gives an overview of our process when working with clients and gives them greater transparency into our services. If, once you've read it through, the thought "Wooah! This is going to be a lot of work" comes to mind then get in touch and we can give you a SEO quote to do the job for you.
Most Common SEO Mistakes
1. Stupid you have made your pages ‘NOINDEX’
Yes, this is the number 1 mistake made by most of site owners. They set their website and pages as noindex.
When a Google Bot or other search engine’s bot visit your page and found NOINDEX Meta tag then it doesn’t index your site and your site will not be available on search engine.
If you don’t find your website or pages after making it live then check if there is an NOINDEX tag on page. If it is there then remove it from proper place.
top 7 seo mistakes, most common seo mistakes, biggest SEO mistakes
2. Not using Anchor text for internal links
Many times we just put the URL of our internal posts/pages without using any anchor text; according to SEO it is waste of interlinking.
Always use proper ‘Anchor Text’ no matter whether it is internal link or external link.
Avoid using ‘Click Here’ or ‘Read more’ anchor text wherever possible to utilize Anchor text property effectively.
3. Use what people search on search engine
Usually website owner used such terms for their Title or Keyword phrase that is not generally search by internet user.
e.g. “Mt. Everest Height” is a bad keyword phrase because a general user will search – “What is the height of Mount Everest”.
So think in terms of internet user because ultimately they are going to search and read your article.
4. Setting Title Tag automatically
Title tag is one of the most important factors that decide your ranking in SERP; don’t use automatically generated Titles.
Do some research on search engines and select some meaningful title that usually people search.
Read: – How to create Eye Catching Search Engine Friendly Title
5. Don’t ignore internal linking
Usually people are too lazy in internal linking. Internal Linking not only give life to your old but important article but it also helps to bot to explore your site.
Interlinking SEO Tips- Too much interlinking is not good in respect of your readers and search engine both. Try to limit 1-2 interlink for every 500 words.
6. Using Same Anchor text for backlink
Usually People target a single keyword as anchor text for all their backlinks to target first page in SERP for that keyword.
Google has recently penalized those sites that were heavily focusing on single keyword as anchor text for their thousands of backlinks.
Google suggests use more than one keyword or keyword phrase as anchor text. This is known as ‘Anchor Text Diversity’.
7. Keyword Stuffing
One of the biggest mistakes that usually done by bloggers and content writer is ‘Keyword Stuffing’. They have a perception that more occurrence of ‘Keywords’ or ‘Keyword Phrase’ in a page make it more optimized but it is totally wrong.
Don’t put your keyword unnecessarily in every line. Search engine algorithm will consider it ‘Keyword Stuffing’ and your reader will find it annoying. So you will get negative response from your user and search engine both.
Suggested Keyword density for an article should be around 1-2% (but my personal suggestion is try to write naturally then it will automatically come as balanced Keyword Density).
Keyword Density- Occurrence of a specific word in respect of every 100 word is known as ‘Keyword Density’ for that word.
101 SEO Tips | All in one SEO Guide of 101 SEO Tips
Hi All,
Today, I am trying to cover all my SEO knowledge into 101 SEO Tips. I am working on SEO and Search Engine based web applications since last 5 years. This article is essence of my SEO knowledge.
1- SEO Stands for ‘Search Engine Optimization’. SEO is a process to optimize your website to improve your ranking in SERP.
2- SEO can be divided into two parts ‘On Page SEO’ and ‘Off Page SEO’.
3- On-page SEO covers putting right keywords in right place, ‘site navigation’, ‘content quality’, ‘page loading speed’, ‘your sitemap’ and ‘your internal linking strategy’.
SEO Tips related to On Page SEO
4- Title tag of your page is very important. Put your all-important keywords in it wisely. Put your Primary keyword in the starting of title and then your secondary and other keywords. Title tag is core of on page SEO.
5- Try to keep your Title length under 60 characters as most of search engine supports 60 characters only in Title.
6- If your Title is contain more than 60 characters then search engine re-write your article automatically and you may lose your keyword placement benefit.
7- URL is another important place of on page SEO. Put your primary keyword in URL and don’t make it lengthy.
8- Avoid stop words in URL (e.g. a, an, the etc.).
9- Quality content is backbone of on page SEO. If your content is not of high quality then all your effort that you have put in on page SEO is of no use.
10- Highlight your keyword or keyword phrase by making them bold or underline or Italic.
11- Don’t try to put your keywords in every line of article as it may make it spamy and Google can penalize you for ‘Keyword Stuffing’.
12- Interlinking (linking back your old article) is very important part of on page SEO.
13- Don’t interlink more than 2-3 article in an article otherwise it will be annoying for your readers.
14- Interlinking your other articles help bots to explore your blog/site.
15- Put your important keyword in ‘Alt’ attribute of image for better image optimization.
16- You can use your keywords in name of the image as well.
17- Use ‘Hyphen’ instead of blank spaces while naming an image or other file. It is better for SEO. E.g. ‘SEO-Tips.jpg’.
18- Don’t put too much images in a single article as it may increase your page loading time and that will give a bad effect on your on page SEO.
19- 2-3 lines just above the image are important for image SEO. Use these lines to describe the image.
20- Smooth navigation is also an important part of on page SEO.
21- Smooth navigation helps bots to explore your whole site easily.
22- There should not be any broken link in your site.
23- Broken links are bad for your on page SEO. It can hurt your ranking as well.
24- For quick indexing of your site, submit your sitemap file to webmaster tool of search engine.
25- Please ensure that there should not be any access restriction on your sitemap file.
26- Although Meta ‘Keyword’ tag is no more used by Google to decide your ranking in SERP but still some search engines use it. So don’t ignore it and put your keywords in Meta ‘Keyword’ tag appropriately.
27- Meta ‘Description’ tag is another important area of on page SEO. It improves your CTR.
28- Text length of Meta ‘description’ tag should be under 160 characters only.
29- If you are republishing content of an already existing article then add ‘canonical’ Meta tag to tell search engine about original source URL to avoid duplicate content penalty.
30- Long tail keywords (combination of two or more words) are easy to rank high in search engine than targeting a specific keyword.
31- Page layout also plays important role in your on page SEO. Your website UI should be ‘neat & clean’ and it should be responsive to other devices as well (e.g. Laptop, smart phones and tablet).
32- Include combination of your target keyword phrases in a page’s H1 and H2 tags.
33- Instead of using same keyword again and again in your article you should use synonyms of your main keyword. It makes your keyword placement more natural and it is good for SEO as well.
34- First 50 words are very important of your page. SEO suggests putting your main keyword in that.
SEO Tips – Off Page SEO
35- Off page SEO cover all SEO activities that you do outside of your website to improve its ranking in SERP.
36- Major Off page SEO activity is to get high quality backlinks (links from other websites to your websites/blog) for your website.
37- You can get natural backlinks from forums, directory submission, Press releases, Social book marking sites, social networking sites, local listing and yellow pages websites, guest posts and commenting on other blogs/websites.
38- Best way to get natural high quality backlink that can improve your website SEO exponentially is to create high quality unique and useful content that people like to reference in their article; because when people add your article/websites as reference then it consider a natural backlink and search engine likes such backlinks.
39- Recently search engine has started giving value to social signals (e.g. Facebook, like, share, comments or Tweets etc.)
40- Concept for social signal is search engine believes that the content which is shared and liked by people definitely will be of high quality so search engine has started counting social signal as ranking factor in their algorithms.
41- Add links of your social profiles on your website so that more and more visitor can connect you’re your social profiles.
SEO Tips – Concept of DoFollow and Nofollow links
42- Outgoing links (links from your site to other sites) with attribute <rel=’nofollow’> doesn’t pass any link juice from your site to other site.
43- Outgoing links (links from your site to other sites) with attribute <rel=’dofollow’> pass any link juice from your site to other site.
44- Incoming links (links from other sites to your sites) with attribute <rel=’nofollow’> doesn’t pass any link juice from other sites to your site.
45- Incoming links (links from other sites to your sites) with attribute <rel=’dofollow’> pass link juice from other sites to your site.
46- SEO suggests that we should maintain a proper balance between dofollow outgoing and dofollow incoming links.
47- Nofollow incoming link doesn’t pass links but it doesn’t mean that it is of no use. It helps bots to know about your site and help it to explore your site that is good for your site SEO.
48- All affiliate links on your site must be nofollow to avoid any link related penalty.
49- All sponsored ads and link must be nofollow otherwise Google can consider that you are involve in buy/sell backlinks that is against Google Guidelines and can badly affect your sites SEO.
SEO Tips – Backlinks
50- Core of search engine ranking algorithm and SEO revolves around backlinks (Link to your site from other websites).
51- ‘Anchor Text’ (visible part of a link) play an important role in any backlink.
52- SEO concepts suggest that backlink should be from similar niche sites (e.g. health blog should get backlinks from health blog only not from travel blog).
53- Backlink from high page rank and high authority sites boost your SEO exponentially.
54- Backlink creation is not a onetime task it’s a continuous process.
55- Don’t add thousands of backlink over night as it may put your site under search engine penalty.
56- Webmasters that focus on single keyword as anchor text on their thousands of backlink has been penalized by Google recently for over optimization.
57- SEO suggests that use different keywords or combination of keywords as ‘Anchor Text’ to bring anchor text diversity in your backlink profile.
58- A backlink consider as quality backlink if it has following qualities
If it is from similar niche site.
If it is from a high PageRank and Authority site
59- If a page has 10 outgoing links then Page Rank link juice will be divided equally into 10 links so try to get backlink from a site which has minimum outbound links.
60- Don’t buy/sell backlinks.
61- Avoid backlinks from any link building network as Google is totally against such link building networks.
62- Commenting on other’s blogs and Guest Posts are natural way to get quality backlinks.
63- Your sites Page rank depends upon number and quality of incoming links.
64- Dofollow and Nofollow both type of incoming links are important for your website/blog. Dofollow incoming links bring link juice to your domain that is good for your site SEO and Nofollow links help search engine bots to explore your site and it brings lots of referral traffic as well.
SEO Tips - Concept of NoIndex
65- If your site has a noindex Meta tag then no search engine will index your website. This is biggest SEO mistake done by most of webmasters.
66- If you want any specific page not to be index in search engine then add NoIndex Meta tag in the head section of its HTML.
Example – <Meta name=”robots” content=”noindex”>
67- Link with <rel=’nofollow, noindex’> value don’t pass any link juice and bot will not index that link as well.
SEO Tips – Tools that can help you to improve/analyze your SEO
68- Google Webmaster Tool (GWT) – It help to check your keywords ranking and backlink details.
69- ‘Disavow’ tool in GWT help to remove poor or spam backlinks to your sites. It helps you to protect your website from Negative SEO as well.
70- GWT tool has function that help you to de-index/remove your indexed page that you don’t want to be indexed or you have deleted from your site (to avoid 404 error).
71- Google Analytics is another helpful tool from Google that help us to measure our traffic, keywords, and traffic source.
72- Create account on different social networking sites (Google+, Facebook Fan page, Facebook groups, Tweeter to share links through tweets etc.) and promote your links/images to get better social signals that improve your off page SEO.
73- Google Keyword Tool – It help you to select most suitable keywords for your website.
74- Google Trend – It help you to get latest trends that people looking in search engines.
SEO Tips – Some advance SEO Tips
75- Use ‘301 redirect’ whenever you change your domain or URL structure. ‘301 redirect’ help you to transfer your link juice (Page Rank benefit) to your new URL.
76- Avoid multiple URL redirects (e.g. Domain ‘A’ to Domain ‘B’ and Domain ‘B’ to Domain ‘C’).
77- Set-up a usable ‘404 error’ page. Provide useful content and links to your pages on your 404 page.
78- Set Author markup to improve your Authorship. Google has started giving value to Authorship in search engine ranking algorithm.
79- For search engines ‘www.domain.com’ and ‘www.blog.domain.com’ are two different domains and both required two separate SEO profiles.
80- SEO suggests that it is much better to with a folder strategy than creating a sub domain to get root level domain authority benefit. E.g. www.domain.com\blog is better than www.blog.domain.com
81- A breadcrumb is also part of advanced website navigation that allows a user to see where the current page is in relation to the Web site’s hierarchy. It adds value for people visiting your site as they always aware about where they are. it is also add value to your SEO as it is keyword rich.
E.g. SEO – On-Page SEO – Image Optimization.
82- Optimize your site for faster load time by minimizing add-ons, heavy images, animations and flash etc.
SEO Tips – Do’s and don’ts while doing SEO for your website
83- Don’t copy and paste content from other websites.
84- Don’t use Black hat SEO techniques to get quick success (e.g. auto backlink generator software.).
85- Don’t participate in any link building networks.
86- Don’t get/give links from porn or gambling sites.
87- Diversify your backlink profile. Try to get different links from a wide range of IP addresses.
88- Don’t get link only for your home page; try to get links for your inner page well to improve your inner page ranking as well.
89- There is a thin line between ‘Right Keyword placement’ and ‘Keyword Stuffing’. Put your keyword naturally, don’t manipulate them.
90- Hidden text and links comes under black hat SEO. Don’t try to hide links using same text color as of background.
91- Don’t use cloaking (different content for human and search engine bot of same page) to optimize your page.
92- Don’t ignore errors and warning reported by Google Webmaster Tool. They are usually about accessing your sites. Resolve then and respond properly in GWT. If you ignore these errors then it may lead to bad impact on your ranking in SERP.
93- Do not try to manipulate your Keyword Density. If you write naturally Keyword Density will automatically be ideal one.
94- Title attribute of link and image has no SEO values now.
95- Don’t put your main keyword more than twice in your Title tag.
96- Search Engine bots doesn’t execute/understand your JavaScript code so it doesn’t make any sense to put your SEO effort in JavaScript.
SEO Tips – Characteristics of SEO
97- SEO takes time to show you results.
98- SEO require continuous monitoring of search engine updates and implementation these change into your SEO strategy.
99- Every website is different so one SEO strategy that works well for one site doesn’t guarantee to work for another website as well.
SEO Tips – Success Mantra my 100th & 101th SEO Tips
100- Content is king and Search engine likes those sites which provide regular fresh content. So publish fresh and useful content regularly to improve your ranking in SERP.
101- Don’t write for search engines; write for humans because at the end only real human will read your articles not search engines.
25 High PageRank Sites To get BackLinks
Here is a collection of 25 high page rank web sites where you can post your contents, create your profiles, and drop your site’s URL without any reciprocal link from your site. Once you create these high page rank backlinks, they will be a source of web traffic to your site for years to come. So, here is the list
1. EHOW.com Write how to articles or videos. Post your link in your profile. Also a good source of information if you want to know how to do something.
2. WikiHow.com Same as eHow but you can edit existing wiki pages or create your own. Cleverly put your link in “Sources and Citations” section
3. 43Things.com You have to sign up for participation. Post your own goals or reply to posted “to do” list. Occasionally, insert your own link as a resource.
4. Squidoo.com This is one of my favorite. Build your lenses and you can add links to your site, embed your YouTube videos and flickr photos.
5. AssociatedContent.com You can add your link in your profile. Not a favorite of mine.
6. HubPages.com Another site like Squidoo and AssociatedContent. You can put links to your sites in the contents you create here.
7. Digg.com The most popular news ranking site. If you have good blog posts you can post them here. If your article goes to the home page, you will attract thousands of high page rank backlinks and tens of thousands of visitors for a short period. Be prepared for handle the load otherwise you will bring down your server.
8. Reddit.com Another news popularity site. Same as Digg. Post your blog articles here but don’t submit your entire site.
9. Answers.yahoo.com Ask questions and post answers to others questions. You can post links to your site in your answers.
10. Xanga.com A community blog. Crete keyword rich contents and links to your sites in the posts.
11. Kiva.org A microfinance site. You lend to and borrow from individual entrepreneurs. Create a profile page and link to your site from your profile page.
12. Geocities.com One of the oldest site. Create a few mini websites and links to your web sites from the geocities pages.
13. Twitter.com Create an account using a keyword and post your link in your profile.
14. Propeller.com Another news popularity site. Put you site’s link in your profile page.
15. Tradebit.com A site where you can buy and sell digital contents. If you ebooks, your own recorded music, etc., put your keywords in listing pointing to your site’s URL.
16. Angelfire.com Another old site like Geocities. Create your mini sites and put links to your site on the mini site pages.
17. Weebly.com A web 2.0 site where you can create your own mini sites like Geocites. Use the same technique you use for Geocites and Angelfire for back links to your sites.
18. Blogowogo.com A blog aggregation site. If you are running a blog, add your RSS feed to their site and any time you post new articles in your blog, your page at Blogowogo will be updated.
19. Tumblr.com Post and share your photos, articles, links, music, and videos. Use you site’s link in the profile page.
20. StumbleUpon.com Discover great web pages and share with your friends. You can submit your site and individual pages to StumbleUpon.
21. eZineArticles.com The most popular article directory. Submit your articles with author’s box under each article. You can use up to two links to your site in each article.
22. Flickr.com The most popular photo sharing site. You can drop your site’s link on the profile page.
23. MyBlogLog.com Share your online activity on a single page. Link to your sites from the profile page.
24. FastCompany.com If you are passionate about business idea, you should sign up with this very respected site. You can use anchor text in your profile page to link to your web site.
25. YouTube.com The most popular video sharing site. If you don’t have an account with YouTube, you should sign up immediately. Upload interesting and funny videos. Create your profile and link to your site.
SEO Audit
When you start your seo campaign, it is important to do seo audit. It is kind of health check of website as well as seo program. Seo audit is recommended and it should be taken in to consideration for seo strategy. There are many things to take in to consideration.
Keyword Research & Optimisation
Identifying your keywords, monthly keyword search is a first thing to do for any seo campaign. And appropriate keyword placement on website. Also it is very important for checking content of website too.
Technical Audit:
Technical Audit refers to
Checking website´s html validation
Seo Friendly Urls
Keyword Proximity
Checking URL Length
Page Size
Image Size
Javascript Navigation
Broken Link Check
Content Audit:
Check Content & Keyword Placement
Hyperlink Placement Check
Title Tag
Meta Tag
Bold, Header Tag Placement Check
Link Audit:
Backlink Check
Link Farm Check
Directory Check
Spam Protection Check
Brand/Media Audit:
Web 2.0 Property Check
Online Reputation Check
Media Exposure Check
Testing robots.txt files made easier
Webmaster level: intermediate-advancedTo crawl, or not to crawl, that is the robots.txt question.
Making and maintaining correct robots.txt files can sometimes be difficult. While most sites have it easy (tip: they often don't even need a robots.txt file!), finding the directives within a large robots.txt file that are or were blocking individual URLs can be quite tricky. To make that easier, we're now announcing an updated robots.txt testing tool in Webmaster Tools.
You can find the updated testing tool in Webmaster Tools within the Crawl section:
Here you'll see the current robots.txt file, and can test new URLs to
see whether they're disallowed for crawling. To guide your way through
complicated directives, it will highlight the specific one that led to
the final decision. You can make changes in the file and test those too,
you'll just need to upload the new version of the file to your server
afterwards to make the changes take effect. Our developers site has more
about robots.txt directives and how the files are processed. Additionally, you'll be able to review older versions of your robots.txt file, and see when access issues block us from crawling. For example, if Googlebot sees a 500 server error for the robots.txt file, we'll generally pause further crawling of the website.
Since there may be some errors or warnings shown for your existing sites, we recommend double-checking their robots.txt files. You can also combine it with other parts of Webmaster Tools: for example, you might use the updated Fetch as Google tool to render important pages on your website. If any blocked URLs are reported, you can use this robots.txt tester to find the directive that's blocking them, and, of course, then improve that. A common problem we've seen comes from old robots.txt files that block CSS, JavaScript, or mobile content — fixing that is often trivial once you've seen it.
There are various ways of increasing your web
site link popularity. I'm listing out some important tips which are easily
doable.
1. Submit your site in popular search engines manually. Don't go for
automated submission.
2. Get your site listed in Open Directory Projects like dmog.org,
yahoo.com. Getting listed in these directories will give your site a boost in
link popularity and improve search engine ranking in other search engines.
3. Provide high quality content - people will naturally link to your site
if you have what they want and no where is available.
4. Leverage your personal relations with other webmasters. Put your site
link on their sites. One way links often count for more than reciprocal links.
5. Participate in Link Exchange Program. Find top 20 sites doing the same
business and contact them for reciprocal links. Link exchange between unrelated
sites might affect the ranking of websites in the Search Engine.
6. If you are subscribed in a forum and forum does not have any
restriction to keep your site link as your signature then it can help you to
increase your site popularity.
7. Submit your site to bookmark sites like DIGG, and Slashdot etc. Before
submitting please go through their spam policy.
8. Write good articles in blogging sites and give few references of your
links with-in that article.
9. Keep providing
good content to your site visitors. Try to keep them busy on your site. If
possible create forums, news letters, blogs etc.
There are other ways but
you need to spend some dollars to go for such alternative.
· Buy
a place on high rank website where you can put your link.
Subscribe
for google's Adwords program to drive traffic towards your site.
You can go for alternative advertising option to increase
the number of hits on your site which will result in your site link popularity.
Penguin 3.0 – What you need to know.
Update 40 SEO Blog List for Research
These are the Update 40 SEO Blog List for Research you should read always. I was actually a simple surprised to see that quality SEO blog list are very rare. Much of what I came across was pure crap which contained overly optimized articles that were written for the quantity of content, rather than the quality.The update 40 SEO blog list aren’t solely based on my personal opinion. In fact, part of the reason I wrote this post was to find more and better resources. Here are some of the criteria I used when deciding whether or not to include the blog in this top 40 SEO blog list.
List of Update 40 SEO Blog :
1. The moz blog
2. Search engine land
3. Quick Sprout
4. YouMoz
5. Matt Cutts
6. SEOBOOK
7. Rand Fishkin
8. Search Engine Watch
9. Search Engine Journal
10. Bruce Clay
11. Seo by the Sea
12. Search Engine Roundtable
13. Digital Relevance
14. Daily SEO Blog
15. CopyBlogger
16. David Naylor
17. Daily SEO Tip
18. Upcity
19. SEO Theory
20. ClickZ
21. Marketing Pilgrim
22. Search Engine Guide
23. REELSEO
24. Higher Visibility
25. Yoast
26. Jhon Battelle's Searcg Blog
27. Backlinko
28. OptimizePrime
29. SEOno
30. WordStream
31. Zazzle Media
32. Koozai
33. SEO Nick
34. Kaiser The Sage
35. DejanSEO
36. Small Business Online Coach
37. iAcquire
38. David Leonhardt’s SEO and Social Media Marketing
39. SiegeMedia
40. Seo Gadget
Matt Cutts’ Google SEO Tips For 2015
If you’ve been around the Search Engine Optimization (SEO) world for some time, the name Matt Cutts surely familiar for you. He is one of Google’s leading algorithm developer. His focus? Stopping webspam and punishing low-quality content websites.
Remember that expression; “keep your friends close and your enemies closer?” Although I don’t view Matt Cutts as an enemy (I actually appreciate his endeavor to rid the world of terrible, spammy websites), I do believe that it’s important to heed his advice when it’s given.
One of the greatest mysteries in online marketing is knowing how Google works. By following advice that comes straight from the mouth of Matt Cutts, you can get a better grasp on how to write SEO content.
Here are the top five tips from Matt Cutts that we believe you should follow in your SEO content marketing strategy.
Tip #1: Don’t Neglect the Body of Your Content.
My two cents: There’s a wealth of SEO advice that tells you to think about the headlines and title tags in your documents. Although important, it’s equally critical to supplement your headlines with meaningful body text.
Strengthen the claims you made in your headlines by backing them up in the paragraphs on your pages. Focus on elaborating a little bit more in the text on your web pages and posts. That will make it easier for Google to see why they should rank your website higher up on the search engines.
Tip #2: Know Your Audience
My two cents: When trying to balance jargon vs. clear content, ask yourself this; “What terms is my audience using in the search box?” Those terms are telling of the depth of content your audience wants.
Most of the time, your audience will want information that’s clear and easy to understand. You want to write something that’s compelling to your end reader. Knowing the terminology they use to describe their problem or question will help you know what terminology to use when answering their needs.
Once in awhile, jargon is okay to use on a website. For example, if you’re speaking directly to people in a scientific industry who know and understand technical terms, it’s okay to use them once in awhile in your content.
For the most part, using general terms and clarifying a complex topic will make you look smarter and more reliable. Remember, as Matt Cutts says, the easier you can explain a topic, the better you appear to understand what you’re saying. The more you add in jargon and technical speak, the messier things get, which scares a lot of people away.
Tip #3: The Best Way to Compete is With Better Content on Your Site.
My two cents: Offers that sound too good to be true, usually are. Follow your gut. If you get an offer for an SEO strategy that guarantees to skyrocket you to the top of search engine results, run! Theproduce high quality content to score higher seo rankingsse offers are obviously bogus and could do more harm than good.
To make your website competitive in search engine results, focus on offering high-quality content. If you’re helpful, people will land on your web page, share your content, and show Google you’re worth ranking high.
That takes time. It takes effort. But it works. More important, it’s cheaper and more sustainable over the long run to use a “white hat,” (Google’s preferred) approach to SEO.
Tip #4: Take a Goldilocks Approach to Your Home Page Content
My two cents: It’s one of the most debated topics in content marketing; “how much content should be on my homepage?”
Having too much could take too long to download, slowing down your website and scaring your audience away. Having too little won’t tell your visitor or Google what you’re all about, which could get you punished in the long run.
Use the Goldilocks rule when it comes to home page content.
Matt Cutts tends to prefer a little bit more text on the home page. He suggests using text where it makes sense on your home page. If you have a lot of images, add short descriptions below the text to describe what the pictures are all about. Remember, Google can’t read images so you need to use your text to tell GoogleBot what you’re showing.
Another good way to do this is by including your blog posts on the home page. You’ll add keywords and content naturally, without slowing down the performance of your website.
Tip #5: Fight Back When Your Content is Stolen
My two cents: One of the most damaging things that can happen to your online reputation with Google is having other pages rip off your content. Suddenly, Google doesn’t know whether you copied Joe Schmo’s content or vice versa, so you’re both punished for duplicate content.
If you notice someone has copied your content, file a Digital Millennium Copyright Act (DMCA) notice with Google. This is where you send Google the details of the copied article and let them know it’s a copy of your original article. The other person will get the notice and they can either take it down or dispute the request.
Most of the time, Google has an accurate record of the original creator of the article. That’s good news because it means your site won’t get punished for another site’s poor SEO practices. Still, it’s good to be vigilant and report duplicate content whenever possible, just in case.
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